InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced that it has welcomed two new sales managers to its expanding Australia and New Zealand team, as demand for its mobile marketing solutions continues to accelerate.
Experienced media executives, Josephine Driscoll (main photo) and Pascal de l’Epine both join as sales manager, New South Wales and Queensland with a remit to drive growth from programmatic revenue and strengthen InMobi’s agency partnerships with GroupM and Publicis, Interpublic Group respectively. This is an important objective as more Australian marketers adopt an omnichannel marketing strategy where mobile devices take an increasing share of voice.
“Our Australian team continues to expand as more brands realise the capabilities of InMobi’s Exchange and our extensive mobile insights, audience and expertise can bring to their marketing campaigns,” said Richard O’Sullivan VP & general manager of InMobi ANZ. “Josephine and Pascal both have extensive experience in digital, performance and programmatic sales and will be instrumental in expanding and extending our sales efforts across Australia.”
Josephine Driscoll joins InMobi from Network 10 where she was a commercial audience specialist, having previously held the role of senior client development manager at Xaxis in the UK. Prior to her stint at Xaxis, she was sales manager at Unruly and account executive at AOL.
Pascal de l’Epine joins InMobi from World Sport Action where he was a senior account manager. Prior to that Pascal was marketing communications manager at Northbridge Football Club after spending over nine years at News Corp Australia in a variety of sales roles, including group sales manager for key accounts. He’s also studying for his MBA at the University of New South Wales.