Digital out of home company Inlink has launched lifestyle content platform, CityLife which will focus on consumer engagement.
Check out the full release below for all the info.
“Inlink Breathes Life into the City with New Content Platform
Inlink, Australia’s largest and fastest growing digital-out-of-home media company, will today launch CityLife, a first of its kind, lifestyle content platform.
A national audience of 1.5 million viewers will now be updated with the new “Live, Work & Play” lifestyle content channels both online (www.citylife.com.au) and also via a network of 2500 digital screens installed across 850 city locations including office towers, cafes and fitness centres.
CityLife focuses on consumer engagement and was established after surveying the existing audience, which enabled Inlink to develop content relevant to their major interests.
On developing the project, Managing Director Oliver Roydhouse commented “CityLife is a natural evolution for our business, aiming to enhance the experience of CBD professionals in captive moments as they go through their day. Providing updates on health, fitness, inner city entertainment, and all things lifestyle will ensure deeper engagement across all our platforms.”
Inlink has secured global partnerships with key industry leaders in lifestyle content to bring together a premium selection of content. As a leading health and lifestyle content producer in the U.S, and with over 4.5 million monthly views, Greatist.com is highly regarded for delivering fresh market leading content in the fields of fitness, health and happiness. CityLife will localise Greatist’s forwarding thinking and thought provoking content for the Australian market.
Similarly, CityLife’s tag team partnership with Australia’s iconic, cutting edge and comprehensive guide to all city happenings, Timeout Australia will optimise CityLife’s ‘Play’ content with reviews of bars, restaurants and upcoming events tailored specifically for each city.
A combination of its fast growing online community and the ability to nationally broadcast content to thousands of digital screens across multiple CBDs ensures the presence of CityLife is one that is felt across Australia; bridging the gap between virtual and physical reach.“
