Initiative Wins Assignments For Cancer Council WA & The Heart Foundation

Initiative Wins Assignments For Cancer Council WA & The Heart Foundation
Richard McGowan
By Richard McGowan



Initiative Perth has announced it has won the combined communications assignments for Cancer Council WA and the Heart Foundation’s LiveLighter campaign, following a competitive pitch process.

Initiative will take on the dual assignments as a single agency lead on media planning and buying including programmatic, search marketing, activations, social media, and content amplification.

Cancer Council is WA’s leading independent, evidence based anti-cancer organisation. Its portfolio comprises of several campaign divisions, including Make Smoking History, SunSmart and the Ultimate Lifestyle Lottery.

The Heart Foundation’s LiveLighter is a public education campaign to address people’s weight issues, poor diet and physical inactivity. The campaign has been developed and delivered by the Heart Foundation in partnership with Cancer Council WA.

Lillian Ryan, business development director at Cancer Council WA, said: “Initiative clearly demonstrated the capabilities to reach our diverse audiences with multiple layers of media channels.

“We are looking forward to partnering with the agency to bring positive impact to people’s lives.”

Clive Bingwa (pictured above), managing director of Initiative and Mediabrands Perth, said: “These public campaigns are critical in raising awareness and understanding within the community about reducing the incidence and impact of cancer and other serious health-related issues. We are starting work on the assignments immediately.”

The win is Initiative Perth’s most recent major client acquisition this year, following the agency’s recent appointment to the national media portfolio of Aussie property group Peet Limited.




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