Initiative Australia CEO Lee Leggett has announced a shift in management for the agency’s operations in Perth, with current Perth managing director Chris O’Keefe (pictured above) preparing to take the managing director role at Initiative’s sister agency UM in Melbourne.
Effective August 1st, Clive Bingwa (pictured below) will take on additional responsibilities as managing director of Initiative Perth. Bingwa is managing director of IPG Mediabrands Perth and he will retain his Mediabrands responsibilities alongside his leadership of Initiative Perth.
“Chris O’Keefe has been an outstanding leader for our Perth agency during the past four years,” said Leggett. “He has evolved the agency’s skill sets to totally embrace the latest communications platforms. He has been highly successful in attracting new clients and latterly formed a close partnership with Clive Bingwa in introducing clients to the broader Mediabrands offering. Having worked closely with Chris, I know he will be a big success in his new role.”
Bingwa joined IPG Mediabrands Perth as MD in January this year. He had previously been a partner and national media director of 303Lowe, where he worked for almost 16 years.
“Clive has become very familiar with the Initiative Perth operations through his close working relationship with Chris,” said Leggett. “There will be a seamless handover of duties and I am looking forward to working with Clive into the future.”
O’Keefe is a long-term IPG Mediabrands executive. Prior to taking on the MD role at Initiative Perth, he was chief investment officer for UM Australia and prior to that he was managing director of Initiative Sydney.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]