Initiative Melbourne has won a competitive pitch for the national Plush Sofas media account. The assignment is effective immediately.
Plush Sofas is a national retailer founded in Victoria over 20 years ago with a retail network of 46 showrooms across Australia. It is the leading sofa and lounge specialist, known for high-quality products, customisable range, bespoke manufacturing and industry leading customer service.
“Initiative presented a strong proposition as our media agency partner,” said Dzu Huynh, Plush CMO. “Their level of insight and intelligence around the retail landscape was impressive and their philosophy around building brands in culture resonated strongly with us. We’re excited about Initiative joining the Plush family and what this partnership will bring.”
Initiative Melbourne managing director Sarah James said the agency team was thrilled to win the pitch for Plush Furniture, which was conducted with client and agency teams in the same room, as against video presentations that have become standard in the past year.
“We have very strong credentials in strategy and implementation and are able to clearly articulate our effectiveness as a media partner,” said James. “Retail is of course one of the most competitive marketing sectors and we are thrilled to be working with such a progressive marketer as Plush Furniture.”
Here we have it: all the winners for this year’s 2021 Snapchat Young Lions Competition. The Misfits Media Company, proud official representatives of the Cannes Lions Festival in Australia, is delighted to share the winners for this prestigious award. After presenting their second-round pitches, all the shortlisted candidates were evaluated by 50 esteemed industry judges. […]
IAB Australia has announced that the MeasureUp conference will return for its fifth year on 27th October and is seeking submissions for smart and engaging speakers, sessions or workshops from Australia’s media and marketing industry. As investment in digital advertising continues to outpace the rest of the media sector representing two-thirds of the paid advertising market, […]
In-Play advertising platform Admix has announced a new partnership with Integral Ad Science (IAS). This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner. This ground-breaking news means that the quality of Admix’ In-Play advertising is independently assessed and verified […]
The Children’s Tumour Foundation (CTF) has teamed up with international fashion photographer and industry veteran Scott Ehler, to develop a striking campaign that aims to shine a light on a lifelong, genetic condition called Neurofibromatosis (NF). Progressive and unpredictable, NF causes tumours to form on nerves in the body, including the brain and spine. In […]