Highly experienced media professional Andrew Lamb is joining Initiative as a client partner.
Lamb is formerly managing director of TMS, a position he held for seven years in his total of 12 years working at the agency. He was a key driver in shaping TMS for future operations and client partnerships, working with prominent national marketers including Toyota, Sealy, Sharp, Garuda Indonesia, Petbarn and Lexus.
Prior to TMS Lamb’s client experience had included BMW, Sony, Red Bull, Mobil, Telstra and Nokia. He is a former board director of the Media Federation of Australia (MFA) and a former member of the steering committee for the MFA Awards. He has produced and overseen work that resulted in two finalists at Cannes (Media Lions), an ASTRA Awards winner and had two winning entries at the MFA Awards.
Lamb is the second client partner to join Initiative, a new position created by national CEO Lee Leggett. The first, announced last week, was Damien Terakes who is previously general manager at Razor.
“Andrew carries a high level of respect in the industry,” said Leggett. “Among the marketing community and media owners he is known for building strong relationships with clients and as a team leader. He is the calibre of executive I am focused on bringing into the Initiative team and I am looking forward to working with him.”
Lamb said, “I am thrilled to be working with Lee and the team at Initiative. It is a great agency with a fantastic culture, vision and client portfolio. The icing on the cake is to also be part of the country’s strongest and most successful communications network – IPG Mediabrands. I can’t wait to start”
He joins Initiative on August 11 and will be based in the Sydney office, reporting to Leggett.
A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]