Initiative Sydney has announced two senior hires to strengthen the agency’s client leadership and digital development capabilities.
Julie Schougaard joins Initiative as client director. She will join the agency from OMD where she works on Telstra, developing and managing the telco’s partnerships across its brand, sponsorship and loyalty portfolios. The Telstra partnerships included the AFL, NRL and The Australian Ballet. Previous to OMD she was brand manager of strategic partnerships and brand platforms at one of Denmark’s major telecommunications companies. She starts work at Initiative on March 9 and will report to client partner Damien Terakes.
Joe Perkins will join Initiative as digital client director. He has more than eight years of experience in the industry working at Mediacom, The Sound Campaign and most recently at MEC, where he has been leading digital planning for clients including Alliance, Singapore Airlines and Tiger Airlines.
“Both Joe and Julie bring great experience and digital skills to the agency,” said Initiative Australia CEO Lee Leggett. “We are excited about the contribution they will make and look forward to them starting here in Sydney.”
Joe Perkins said: “I was very attracted to the Initiative opportunity for two main reasons. First is the rigor the agency has in place around data management and attribution. The second is the integrated work the agency teams share with other communications disciplines within the IPG Mediabrands group. It is a very holistic communications environment.”
Perkins starts work on February 23 and will report to client partner Andrew Lamb.
With his bloated face, orange perma tan and ridiculous hair, if the president of the United States is anything, he’s excellent fodder for press photographers. Probably B&T’s favourite story about president Trump and his relationship with the press is that he likes to hold press conferences in front of the presidential helicopter – known as […]
In this guest post, Gumtree’s account manager Daniel Kuziow (main photo) says as CV-19 sends more shoppers online, data has never been more important for marketers to target them… Thanks to COVID-19, former buzzwords such as “ideate”, “pivot” and “agile” have become the new reality for all marketers. To help a business persevere and maintain […]
The Seven Network today announced the broad slate of sponsors that will be joining Farmer Wants A Wife when it premieres this July. Toyota Australia, IGA, Youfoodz, BUPA, Lilydale, Horticulture Australia and Mayvers, have all been confirmed as sponsors of Farmer Wants a Wife. All partners will feature throughout Farmer Wants A Wife, the most […]
Find out how APAC’s fastest-growing commercial law firm uses Marketo Engage to better respond to customer needs in this piece by LegalVision’s Anthony Lieu. The starting point for marketing strategy begins with the customer. That’s not an approach you often find in a commercial law firm. LegalVision didn’t start as a law firm, but as […]
Brisbane radio is set for a further shake-up with journalist and former MP Scott Emerson to host 4BC’s new local Drive program. Emerson is a highly experienced broadcaster and journalist who served as The Australian newspaper’s Queensland bureau chief and held senior journalism positions with the ABC. He has also served in the Queensland parliament and […]
News Corp Australia and Woolworths today announced a joint national campaign to support Feed Appeal amid a sharp jump in the number of Australians suffering economic hardship from COVID-19 and seeking food relief. Feed Appeal, a national not-for-profit organisation that provides capacity and capability grants to local food relief charities, has reported a 50 percent […]
Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]