The InfuZions brand was born in response to consumer demand for full flavour but better-for-you snackfoods.
The InfuZions range is launching with three exciting product and flavour combinations:
BBQ Rib Flavoured Prawn Crackers, Thai Sweet Chilli Flavoured Potato Mix and Sour Cream & Herb Flavoured Veggie Straws/
Majans approached Motor Brand Design to partner with them in this endeavour.
Peter Cooper, design director, said, “Developing the InfuZions brand has been a fantastic journey. From the initial strategy brainstorm where we explored various territories around the seemingly conflicting positions of indulgent and better-for-you, to the development of the brand name and finally creative execution of the pack design, we’ve eaten our way through more than our fair share of the product!”