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Reading: Infographic: 82% Of APAC Marketers Prefer Programmatic Advertising To Traditional Media Buying
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B&T > Advertising > Infographic: 82% Of APAC Marketers Prefer Programmatic Advertising To Traditional Media Buying
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Infographic: 82% Of APAC Marketers Prefer Programmatic Advertising To Traditional Media Buying

Staff Writers
Published on: 9th May 2017 at 9:30 AM
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A new report by AdRoll on the performance marketing climate has revealed that the majority of marketers in the Asia-Pacific region are finding programmatic advertising far more beneficial than the traditional method of media buying.

The company’s 2017 State of Performance Marketing report also highlights some interesting stats on re-targeting, email marketing and attribution. You can check them out in this handy infographic below.

Infographic - 2017 State of Performance Marketing report (AdRoll) [1] Infographic - 2017 State of Performance Marketing report (AdRoll) [2] Infographic - 2017 State of Performance Marketing report (AdRoll) [3]

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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