A new survey has found that only 19 percent of employees globally perceive a strong match between how their employer represents itself and what they experience.
In Asia Pacific, Indian employees rate this alignment highest, globally, with 33 per cent reporting that what their company states is what they actually experience. Australia (29 per cent) and China (25 per cent) also rank in the top five global markets (together with Mexico, 28 per cent, and Brazil, 26 per cent).
The study, by global communications and engagement firm Weber Shandwick in partnership with KRC Research, found the terrain for improvement is wide open. Only 7 per cent of employees strongly disagree that there is any alignment between what employers say about themselves and what they experience. The largest segment (74 per cent) falls in between. These are “marginally aligned” employees, and their employers have the opportunity to change perceptions by better defining and living an employer brand that employees recognize, believe and promote
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