Infographic: 81% Of Employees Say Their Experience Does NOT Match Their Company’s Brand

Infographic: 81% Of Employees Say Their Experience Does NOT Match Their Company’s Brand

A new survey has found that only 19 percent of employees globally perceive a strong match between how their employer represents itself and what they experience.

In Asia Pacific, Indian employees rate this alignment highest, globally, with 33 per cent reporting that what their company states is what they actually experience. Australia (29 per cent) and China (25 per cent) also rank in the top five global markets (together with Mexico, 28 per cent, and Brazil, 26 per cent).

The study, by global communications and engagement firm Weber Shandwick in partnership with KRC Research, found the terrain for improvement is wide open. Only 7 per cent of employees strongly disagree that there is any alignment between what employers say about themselves and what they experience. The largest segment (74 per cent) falls in between. These are “marginally aligned” employees, and their employers have the opportunity to change perceptions by better defining and living an employer brand that employees recognize, believe and promote

Screen shot 2017-11-16 at 7.36.02 AM

Screen shot 2017-11-16 at 7.36.20 AM

Screen shot 2017-11-16 at 7.36.47 AM

Screen shot 2017-11-16 at 7.37.02 AM




Please login with linkedin to comment

Weber Shandwick

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]