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Reading: Infographic: 81% Of Employees Say Their Experience Does NOT Match Their Company’s Brand
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B&T > Marketing > Infographic: 81% Of Employees Say Their Experience Does NOT Match Their Company’s Brand
Marketing

Infographic: 81% Of Employees Say Their Experience Does NOT Match Their Company’s Brand

Staff Writers
Published on: 16th November 2017 at 7:44 AM
Staff Writers
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A new survey has found that only 19 percent of employees globally perceive a strong match between how their employer represents itself and what they experience.

In Asia Pacific, Indian employees rate this alignment highest, globally, with 33 per cent reporting that what their company states is what they actually experience. Australia (29 per cent) and China (25 per cent) also rank in the top five global markets (together with Mexico, 28 per cent, and Brazil, 26 per cent).

The study, by global communications and engagement firm Weber Shandwick in partnership with KRC Research, found the terrain for improvement is wide open. Only 7 per cent of employees strongly disagree that there is any alignment between what employers say about themselves and what they experience. The largest segment (74 per cent) falls in between. These are “marginally aligned” employees, and their employers have the opportunity to change perceptions by better defining and living an employer brand that employees recognize, believe and promote

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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