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Reading: Infographic: Why Customers Often Love The Brand More Than The Product
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B&T > Marketing > Infographic: Why Customers Often Love The Brand More Than The Product
Marketing

Infographic: Why Customers Often Love The Brand More Than The Product

Staff Writers
Published on: 12th September 2017 at 11:01 AM
Staff Writers
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Do you love an industry buzzword? Well, time to add “corpsumer” to your list judging by a new study out of the US.

A “corpsumer” is a consumer who’s just as concerned about a company’s morals and ethics as it is the stuff it makes and sells, according to the people who termed it, US public relations firm MWWPR.

According to MWWPR, more than a third of US consumers are brand activists – or “corpsumers” – and rage in age from 18-80. And what’s better, they’re happy to pay more for brands they believe in and they’re far more loyal to the brand too. Check out MWWPR’s recent “corpsumer” findings in the infographic below:

CorpsumerInfographic

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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