Travel marketing has gone digital and mobile. And when travel shoppers engage with ads and website content on their smartphones, they book.
According to new data from US tracking firm Dialogtech, 44 per cent of people who book travel on their smartphones do so by calling. Travel marketers have a unique opportunity to reach travellers by taking ownership of the call channel to drive more bookings and increase ROI.
In this infographic from Dialogtech you can discover how travel shoppers do their research, and six strategies to drive more revenue from digital when you combine it with another powerful channel.
Amazon has released new work ahead of Christmas that plays on the idea many of its customers trawl its website on company time. The ad, called “Don’t get caught”, is the work of its in-house agency and comes with a cheesy retro feel and equally irritating theme song. The spot was aimed at Cyber Monday […]
Monash University has launched the next iteration of its multi-award winning, thought-provoking and inspiring brand #ChangeIt campaign: Create Change. As children, we all have big hopes and dreams. But are we creating the change we once imagined? Using the power of AI, the new Monash campaign creates versions of our younger selves in a series […]
Foot Locker, in collaboration with Nike, has teamed up with Preacher and BURN for the launch of its global holiday campaign, “The Heart of Sneakers”. Directed by Greg Hardes and starring NBA’s Kevin Durant, the commercial is part of a larger Foot Locker rollout out which also features the likes of LaMelo Ball and Anthony […]
TEAM LEWIS, the global marketing agency, has announced plans to rapidly expand its Australia team with 10 new hires, including Head of Creative and Head of Social roles. Lead image: TEAM LEWIS, left to right – Chris McGhee, Director, AU; Smitha Virik, Regional Head of Client Services, APAC; Martin Harkin, Managing Director, AU. The independent […]
Meta has appointed Icon Agency and Snack Drawer as its Australian PR agencies of record, and Pead as its New Zealand PR agency of record, following a competitive pitch process. Together, Icon Agency and Pead will deliver a mix of corporate, B2B, policy, and consumer communications in Australia and New Zealand respectively. Snack Drawer will […]
Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]