They’re the advertising industry’s best kept secret – the creatives coming up with the ideas that fill the screens, feeds and folds, so you don’t have to. The ad industry’s Jean-Claude Abouchar and Mark Held have launched WE DO IDEAS, a literal brain explosion of award-winning, big thinking, brand-changing ideas tailor made for ad agencies and the media and events industry, eliminating the need for hefty retainers and wasted resources.
WE DO IDEAS (WDI) is changing the way ideas are created, enabling everyone the opportunity to buy brainpower, right when they need it.
They differ from getting a freelance team because WDI manages the entire thinking process, with
a dedicated project manager and creative director on every project. The website also offers up-front pricing, so there are no hidden costs.
In an industry that is constantly chasing big ideas to service multi-platform communications, WDI enables you instant access to experienced integrated thinkers with a single click. The creatives thinkers have worked in some of Australia’s top agencies. (And yes, some still do)
WDI have already worked on a range of brands including Optus, Model Co, Go Energy and Pink Ribbon Breakfast.
What we reckon
“We have had an amazing response from the industry so far, which is a good sign of things to come,” said Mark Held, co-founder and creative director.
“The bigger challenge is demonstrating the true value our process delivers to an agency and continually improving our model, and online platform.
“Ad agencies and digital agencies mostly require us to facilitate integrated thinking, often to help win new business.
“Production companies often need ideas for branded content, and event agencies require new and exciting ideas for events, stunts and activations.”
Fellow co-founder and digital director, Jean-Claude Abouchar, said as the digital space continually shapes the way brands interact with consumers, creative thinkers need to adapt the way they think. “Creatives now need to understand technology a lot more to be able to incorporate it within a campaign idea,” he said.
“There is certainly a growing demand for specialists within specific digital channels. Also with the growth of programmatic digital, creative needs to evolve continuously throughout an entire campaign – and fast.
“There has always been a need for great ideas in the industry – that will never change. “WDI offers the industry exactly that, through a simple online platform.
“Our efficient streamlined creative process enables instant access to sharp thinking.”
So how does it work?
Have a live brief with short turnaround? Don’t know where to start, or busy on other projects? Have writer’s block? Don’t have time, but don’t want to turn down the business? Need a little extra brainpower?
Then WDI are all you need. They do the ideas, you get the credit. Talk about win-win.
They call you to discuss the type of ideas you need. You fill out a simple form and choose your package, whether that be about a dozen thought starters or a few integrated campaign ideas. You pay so it’s all upfront and transparent with no sneaky extras. Promise.
Then you meet, via phone or web-cam and when the final information is gathered and the brief the finalised – the secret weapon is mobilised. A group of the industries finest creatives with big brand experience. Ready to think, on your project.
While you go for a coffee, meet new clients, or go for a coffee to meet new clients – there they are, hard at work – and before you know it, the magic happens. Ideas, ideas, ideas – in as little as 48 hours if that’s what you need.
The ideas will be sent to you as a polished presentation, ready to be brought to life by a designer or production house, when you’re only problem will be choosing which brilliant campaign to execute first.
What the best of the best think:
‘In an increasingly fragmented media landscape big ideas are more important than ever,” said
Ben Welsh, executive creative director, M&C Saatchi, “It’s good to see some innovation of the agency model.”
“Great ideas are like gold dust and hen’s teeth all in one. Golden, dusty hen’s teeth – that’s how rare they are, and also how valuable. This new model from those lovely people at wedoideas.com is a refreshing, exciting addition to the stable of great ideators that the industry needs so much. Expect great things!’ Mike Wilson CEO, Havas Media Group Australia.
“As budgets tighten up, the industry searches for ways to create great ideas for a reasonable cost,” said Adam Wells, managing partner, Murphy Cobb (MCA). “Having reliable resources to achieve this is a necessity.”
“After recently returning to Australia from a stint overseas, it’s clear that integrated ideas are in demand here more than ever,” said Adrian Ely, previously creative director at BBDO Moscow, “To service the client’s needs of ‘multi-platform domination’, we creative thinkers need to produce interesting and flexible ideas that can be re-purposed and executed across all medium formats.
“A lot of top Australian creatives are starting to work off-site as agency days grow more hectic. It’s the only way to escape the noise and interruptions of open-plan offices in order to focus on delivering world-class work.”
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