Steve Allen, one of Australia’s most experienced and respected media agency professionals, has joined Pearman as director of strategy and research.
Allen is one of Australia’s most renowned media analysts having commentated on, and seen the enormous changes across, all media channels. He has also been the keynote speaker at nearly every major advertising forum and conference over the years, as well as judge for many industry awards including the Cannes Media Lions.
He was twice voted by Australia’s leading marketers as advertising’s best and brightest media planner/buyer. His client experience is extensive, and his media strategy for introducing Toyota’s ‘Oh What A Feeling’ campaign to Australia is certainly one of his highlights.
Dominic Pearman, managing director of Pearman, commented: “There is no one else in Australia with Steve’s ability and experience who could fulfill this role – we are excited to have him on board.”
“Steve’s experience and extensive industry knowledge means Pearman’s client base will benefit from his exceptional media strategy development.
“Steve’s target audience and media channel analysis are second to none. If the advertising industry had a list of national treasures, I suspect Steve would be very high up the list,” Pearman said.
