Industry Union Says ACCC “Must Block” Nine’s Takeover Of Fairfax

Industry Union Says ACCC “Must Block” Nine’s Takeover Of Fairfax
SHARE
THIS



The Media, Entertainment & Arts Alliance (MEAA) has called on Australia’s competition watchdog to block Nine’s takeover of Fairfax.

The media workers union is arguing that the $4.2 billion deal announced this morning will be bad for Australian democracy and diversity of voices in what is already one of the most concentrated media markets in the world.

The MEAA is seeking commitments from Nine and Fairfax that the Fairfax Charter of Editorial Independence is upheld under any merger.

Marcus Strom, president of MEAA Media, said: “Today’s takeover announcement is the inevitable result of Coalition government’s short-sighted and ill-conceived changes to media ownership laws that were always going to result in less media diversity.

“With ongoing inquiries into the independence and long-term viability of quality journalism under way, the ACCC must block this takeover.

“This takeover reduces media diversity. It threatens the editorial independence of great news rooms at Nine, The Sydney Morning Herald, The Age, Canberra Times, Illawarra Mercury, Newcastle Herald, Macquarie Media and more right around the country.

“It harms the ability of an independent media to scrutinise and investigate the powerful, threatens the functioning of a healthy democracy, [and] undermines the quality journalism that our communities rely on for information.

“Nine and Fairfax must explain how they intend to defend the integrity of independent quality journalism in any combined entity.”

The MEAA will demand that all existing employment conditions and entitlements are protected and retained for all workers at both companies, and that existing industrial agreements are respected.

“Any further cuts to editorial journalism at Nine and Fairfax would bite into the muscle, bone and soul of the newsroom,” Strom said.

“The proposed savings of $50 million in two years should come from trimmings to bloated executive salaries and from any back-office rationalisation.”

The MEAA said it will be urgently convening meetings of its members at all Fairfax Media newsrooms to discuss the impact of today’s announcement.

An ACCC spokesperson told B&T that it expects to commence a public review of the proposed merger once it has received submissions and relevant information from Fairfax and Nine.

“The purpose of the public review is to assess whether the proposed merger is likely to substantially lessen competition in any market,” the spokesperson said.

“The public review will commence with a timeline of approximately 12 weeks and will involve consultation with industry stakeholders.

“When reviewing mergers in the media sector, the ACCC considers the competition impact on consumers (both readers and viewers), advertisers and content creators/sellers.

“The impact of technology on the media sector will be a critical part of the competition analysis.”

Please login with linkedin to comment

ACCC Fairfax Fairfax Media meaa Media Entertainment & Arts Alliance Nine

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.