Former Weber Shandwick strategy chief and Australian Chair, Ian Rumsby, has announced the launch of Aeio with business partners Drew Klonsky and Jye Smith.
Aeio is a communications and social innovation consultancy working with organisations to create and manage meaningful change. The business focuses on the three inter-connected areas of corporate communications, culture transformation and social innovation.
‘We built Aeio to help organisations uncomplicate the complex; navigate the shift in market need and expectation; and (as we like to say) do good*, make better’, said Rumsby. ‘It’s a direct response to the growing need for brands to better connect communications, culture and commerce.’
Klonsky joins the partnership from R/GA’s New York and Sydney operations where he led the agency’s business transformation. He previously played lead roles in Nike’s global sustainability group and associated business accelerator programs; and prior, ran Citizen, his own product and service design consultancy in the US, before it was successfully sold to EY.
Smith is Weber Shandwick’s former head of digital in APAC. He has subsequently worked at PwC in APAC leading brand and experiential content assignments before returning to Sydney to establish his own brand identity and content studio, Doublestar.
‘We have set about establishing a consultancy that puts our shared belief in a more cohesive future at the centre of our own decision making’, commented Klonsky. ‘That means working with partners and clients to rethink brand purpose and narrative, and to then actualise that proposition across the entire organisation.
Purpose and profit cannot be two different workstreams. They have to be fundamentally aligned’, he continued.
Based in Sydney, Aeio will initially deliver consulting services to the Australian and South East Asian markets.
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