Black Magic Woman, the podcast hosted by Mundanara Bayles, is proud to announce an exciting partnership with the iHeart Podcast Network.
This exciting collaboration marks a significant milestone for Black Magic Woman as it becomes the first Indigenous podcast to join the iHeartPodcast NetworkAustralia, opening doors for expanded reach and the opportunity to educate and inspire listeners across metro and regional Australia. Bayles, the driving force behind Black Magic Woman, is thrilled about the partnership with iHeart, recognising the immense potential it brings to her podcast and the broader Indigenous community.
Speaking about the partnership Bayles said: “Based on the research that most of our listeners are in capital cities, ARN’s extended reach in regional Australia presents a great opportunity for Black Magic Woman to gain more listeners and educate people in these areas.” With a passion for amplifying Indigenous voices, Mundanara hopes that this partnership will inspire other Aboriginal people to join the network and share their own stories and experiences.
She believes that by showcasing the success of Black Magic Woman via the iHeartPodcast Network, it will encourage aspiring Indigenous podcasters to realise their potential, adding that, “By having Black Magic Woman with iHeart we can inspire other Aboriginal people to see that if they can deliver and develop a product as good as what we’ve been able to do, then there’s nothing stopping them from being amplified by mainstream networks.”
Corey Layton, head of digital audio added: “The collaboration between Black Magic Woman and iHeartPodcasts is a significant step forward in ensuring Indigenous voices are heard and celebrated. By partnering with Mundanara, we aim to foster a more inclusive podcasting landscape that educates, inspires and promotes positive change.”
Since its inception, Black Magic Woman has been on a mission to amplify the voices of First Nations individuals across various professions and roles. Bayles has provided a platform for Aboriginal doctors, lawyers, parents, entrepreneurs, professors, authors and actors, recognising the importance of telling their own stories separate from the mainstream media. The Black Magic Woman podcast is an uplifting conversational style program featuring mainly First Nations people from Australia and around the world sharing their stories about their journey to highlight the diversity amongst First Nations peoples. Black Magic Woman is available now on the iHeart app and wherever you listen to your podcasts.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]