Independent communications agency, Magnum & Co, has launched a new offering that helps brands motivated to make the world better, integrate it successfully into their business.
The aptly named ‘Make Good Things Happen’ offering was born out of a noticeable gap between brands wanting to do good, while overcoming the varied challenges that stop that from happening. It is designed to help brands find the sweet spot where social good and profits meet, and communicate this in the most impactful way to customers, stakeholders and employees.
Central to ‘Make Good Things Happen’ is its focus on cultural research, quantitatively understanding how people’s values shift over time and what brands need to do to change and align their business practices.
“Magnum & Co’s mission is to help clients better understand culture so they can do things that change things and we’ve been developing a good business practice for some time,” said Managing Director of Magnum & Co, Carl Moggridge. “With such a challenging start to the year, now more than ever feels like the right time to launch ‘Make Good Things Happen’ formally. It’s about wanting to do better, whether that’s culturally, environmentally, economically or at a category level, and how we can help bring improved business practices into the world.”
“In the last 12 months, a significant number of our clients have asked us to help launch social initiatives and we’ve started working with an increasing number of sustainable businesses. As a result, we felt the time was right to launch a dedicated offering that works for integrated clients or across specific service lines, whether that be earned media, digital marketing, content creation or influencer marketing. People’s values and therefore their behaviours towards brands will fundamentally change as a result of COVID-19,” added Carl.
To kick things off, Magnum & Co has developed a report garnering insights from a diverse selection of experts, from a futurist to a sex therapist, to get a better understanding of what life post-Covid might look like.
