Indie Agency Paykel Media Snares Dan Hojnik For Strategy & Planning Role

Indie Agency Paykel Media Snares Dan Hojnik For Strategy & Planning Role
SHARE
THIS



Independent media agency Paykel Media has announced the appointment of Dan Hojnik to the new role of head of strategy and planning.

Hojnik will start at Paykel Media on 4 January. Based in Melbourne, he will report to Sarah Keith, who joined Paykel Media as national managing director in early November, based in Sydney.

Hojnikwas previously head of planning at the London media agency The Specialist Works, working with clients including AO.com, LloydsPharmacy, Boohoo Group and HomeServe.

Before The Specialists Works, Hojnik worked at Carat UK, UM Melbourne and Initiative Melbourne.

Keith said: “I’m thrilled to welcome Dan to this important new role and the Paykel Media team. He is an excellent strategic thinker and his experience, talent and enthusiasm will make him a major asset for our clients.

“Dan’s appointment is a stepping stone in our ongoing investment in building on Paykel Media’s extraordinary talent, client service, close relationships with Australia’s biggest media owners and our upfront, results-focused media approach. As an independent, we are very close to our clients and can move quickly when we see an opportunity to expand our offering.”

Hojnik added: “It was important for me to find an agency that saw value in developing its strategic product in line with the evolving needs of its current and future clients amidst the labyrinths that are today’s consumer journeys.

“I am privileged to be welcomed into the Paykel Media family and incredibly excited to be working with Sarah and the team to evolve their strategic proposition. It’s certainly an interesting time to move back to Australia but I’m thrilled to bring my experience home working for an agency whose future I genuinely believe in.”

Please login with linkedin to comment

paykel media

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]