Independent media agency Paykel Media has announced the appointment of Dan Hojnik to the new role of head of strategy and planning.
Hojnik will start at Paykel Media on 4 January. Based in Melbourne, he will report to Sarah Keith, who joined Paykel Media as national managing director in early November, based in Sydney.
Hojnikwas previously head of planning at the London media agency The Specialist Works, working with clients including AO.com, LloydsPharmacy, Boohoo Group and HomeServe.
Before The Specialists Works, Hojnik worked at Carat UK, UM Melbourne and Initiative Melbourne.
Keith said: “I’m thrilled to welcome Dan to this important new role and the Paykel Media team. He is an excellent strategic thinker and his experience, talent and enthusiasm will make him a major asset for our clients.
“Dan’s appointment is a stepping stone in our ongoing investment in building on Paykel Media’s extraordinary talent, client service, close relationships with Australia’s biggest media owners and our upfront, results-focused media approach. As an independent, we are very close to our clients and can move quickly when we see an opportunity to expand our offering.”
Hojnik added: “It was important for me to find an agency that saw value in developing its strategic product in line with the evolving needs of its current and future clients amidst the labyrinths that are today’s consumer journeys.
“I am privileged to be welcomed into the Paykel Media family and incredibly excited to be working with Sarah and the team to evolve their strategic proposition. It’s certainly an interesting time to move back to Australia but I’m thrilled to bring my experience home working for an agency whose future I genuinely believe in.”
Please login with linkedin to commentpaykel media
To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]
Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]