Indie Agency Next&Co Named One Of The Top Ten Media Companies By AFR

Indie Agency Next&Co Named One Of The Top Ten Media Companies By AFR

Independent digital agency Next&Co has been named as one of the top 10 media and marketing companies in the 2021 AFR BOSS Most Innovative Companies List.

The prestigious annual list, published by The Australian Financial Review and Boss Magazine, is based on a rigorous assessment process managed by Australia’s leading innovation consultancy, Inventium, in conjunction with a panel of industry expert judges.

Next&Co was included on the list of more than 700 nominated organisations across Australia and New Zealand.

The assessment measures a top innovation implemented in the past two years. Specifically, the judges look at how valuable the problem is that the innovation is solving, the quality and uniqueness of the solution, and the level of impact that the innovation has had.

Inventium also assesses internal elements such as innovation culture, strategy, resources and process, which demonstrate a sustainable and repeatable approach to innovation.

Next&Co’s key innovation was its media auditing tool Prometheus, which has a global patent pending. Prometheus, a self-serve, easy to use and intuitive platform, allows advertisers to find out the efficiency of their digital ad spend across Google, Facebook, Linkedin, and Bing. It has been used by more than 300 companies.

 Prometheus has inbuilt KPIs advertisers can select from, including leads, customer conversions, ROI, reach and they can choose their targets across each metric. The auditing tool then determines the exact wastage of their total annual digital spend in dollars and where that wastage is occurring campaign by campaign and on a creative level.

Next&Co co-founder, John Vlasakakis, said: “We are thrilled to be included in the top 10 prestigious Most Innovative Companies list and among some amazingly inventive companies.

“Our inclusion in the list shows that innovation is alive and well in independent, Australian-owned businesses and we are incredibly proud of that.

“We pride ourselves on innovation at the agency and Prometheus is our latest example of that, which has now been used by more than 300 companies. We will be launching a further world-first innovation to the tool shortly.”

Inventium, founder, Dr Amantha Imber, said: “Inventium is proud to announce the 2021 Most Innovative Companies list in conjunction with the AFR. After the enormous impact 18 months – and counting – of a global pandemic has had on the way we live, it’s so inspiring to see all the amazing innovations our winners have created to help make our lives better.”




Please login with linkedin to comment

AFR Dr Amantha Imber John Vlasakakis next&co

Latest News

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]