Indie Agency Next&Co Named One Of The Top Ten Media Companies By AFR

Indie Agency Next&Co Named One Of The Top Ten Media Companies By AFR

Independent digital agency Next&Co has been named as one of the top 10 media and marketing companies in the 2021 AFR BOSS Most Innovative Companies List.

The prestigious annual list, published by The Australian Financial Review and Boss Magazine, is based on a rigorous assessment process managed by Australia’s leading innovation consultancy, Inventium, in conjunction with a panel of industry expert judges.

Next&Co was included on the list of more than 700 nominated organisations across Australia and New Zealand.

The assessment measures a top innovation implemented in the past two years. Specifically, the judges look at how valuable the problem is that the innovation is solving, the quality and uniqueness of the solution, and the level of impact that the innovation has had.

Inventium also assesses internal elements such as innovation culture, strategy, resources and process, which demonstrate a sustainable and repeatable approach to innovation.

Next&Co’s key innovation was its media auditing tool Prometheus, which has a global patent pending. Prometheus, a self-serve, easy to use and intuitive platform, allows advertisers to find out the efficiency of their digital ad spend across Google, Facebook, Linkedin, and Bing. It has been used by more than 300 companies.

 Prometheus has inbuilt KPIs advertisers can select from, including leads, customer conversions, ROI, reach and they can choose their targets across each metric. The auditing tool then determines the exact wastage of their total annual digital spend in dollars and where that wastage is occurring campaign by campaign and on a creative level.

Next&Co co-founder, John Vlasakakis, said: “We are thrilled to be included in the top 10 prestigious Most Innovative Companies list and among some amazingly inventive companies.

“Our inclusion in the list shows that innovation is alive and well in independent, Australian-owned businesses and we are incredibly proud of that.

“We pride ourselves on innovation at the agency and Prometheus is our latest example of that, which has now been used by more than 300 companies. We will be launching a further world-first innovation to the tool shortly.”

Inventium, founder, Dr Amantha Imber, said: “Inventium is proud to announce the 2021 Most Innovative Companies list in conjunction with the AFR. After the enormous impact 18 months – and counting – of a global pandemic has had on the way we live, it’s so inspiring to see all the amazing innovations our winners have created to help make our lives better.”




Please login with linkedin to comment

AFR Dr Amantha Imber John Vlasakakis next&co

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]