Indie creative agency Made In Katana has won the account for Family Planning NSW’s Cervical Screening project – an initiative funded by the Cancer Institute NSW.
The agency will be responsible for creating a number of digital, social and out of home activations in partnership with Family Planning NSW to create awareness around the topic of reproductive and sexual health and the Cervical Screening Test, formerly known as the Pap Test.
With a focus on digital and content, and offices in Sydney, Adelaide and Singapore, Made In Katana boasts a premier client base, including Spotify, the Australian Broadcasting Corporation, Universal Music, EMI Records, Paramount Pictures and Warner Music among its clientele.
The appointment comes as Made In Katana continues its growth in the APAC region, having opened doors in Singapore in early 2019.
Made In Katana group account director, Laura Byrne said: “We’re ecstatic to be working on this project with Family Planning NSW.
“This campaign is socially and culturally significant and we are excited to see the impact our work will have on awareness of the Cervical Screening Test throughout the Western and South Western Sydney areas.”