Daylight Agency has won two new accounts following competitive pitches.
The Avery win will see Daylight Agency manage Avery’s brand strategy and the development of a new creative campaign.
Daylight will undertake all elements of production and work with media partner, PMA, on the media buy.
The new creative and advertising campaign will hit the marketplace next month.
Daylight has also won the account for German kitchen manufacturer and retailer Häcker Kitchen and will be responsible for introducing the brand into Australia and building its profile among consumers and trade.
Daylight Agency MD Chris Gray (feature image) said it is a privilege to be selected by two premium brands to manage their creative and brand strategies.
“Both companies are well established players in their market driven by the one objective to exceed their customers’ expectations by delivering a quality experience,” said Gray.
He added: “We are driven by the same approach at Daylight so we are delighted to partner with like-minded brands.
“Daylight Agency launched two years ago to deliver a fully integrated communications approach by bringing the creative and public relations worlds together.
“Welcoming new clients to our roster who will engage the full spectrum of our services reinforces our commitment to being fully integrated and independent. It is a delight to see the benefits clients receive from a seamless approach.”
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