Indie agency Cossette has emphasized the importance of having a different perspective in a campaign for the Gerety Awards.
The campaign has been launched as a call for entries for the Gerety Awards – the media awards judged by an all-female panel.
With more than 20 translations the viral campaign emphasises the power of having a different perspective. The kind of perspective the industry (quite literally) can’t get anywhere other than the Gerety Awards jury.
This year’s jury includes 190 judges from 40 different countries, open to all advertising agencies, advertisers, studios and production companies worldwide.
Both national and international campaigns may compete. The only judging criteria is originality of the idea and creativity in its execution.
Named for Frances Gerety, the copywriter who in 1948 coined the slogan “A diamond is forever”. The Gerety Awards brings together a jury to select the best in advertising from a powerful perspective, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held. Analysing the work through the female lens.
Cossette were the Gerety Awards Agency of the year in 2021 and have won the Gerety since its inception with clients like Sick Kids, Nabs, McDonald’s and the World Wheelchair Rugby. They sought out to develop an idea capable of driving entries that are more diversified showcasing the value of an all-woman perspective without reinforcing old stereotypes.
Nicole Ellerton, group creative director / AD explains “We knew we needed to dive into what makes the Gerety Awards distinctly different from all the other shows in the awards circuit. Having an all-female jury creates an environment where the work is evaluated through a unique lens and offers a perspective that no other show can offer.”
The 2023 Gerety Awards has a new deadline of April 14. An all-female jury. A powerful perspective.
Enter at www.geretyawards.com
Please login with linkedin to comment
Australian Prime Minister Anthony Albanese has responded to Meta’s decision to stop paying for Australian news, saying it is “not the Australian way” and that he is “very concerned” about the announcement. Meta has today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets Meta said it will not enter negotiations to extend a deal to pay with Australian media companies for the news that appears on its platform. Michael […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.