Channel T have been appointed as Ego Pharmaceuticals brand and creative partner following a competitive pitch, commencing in July.
Channel T will be responsible for developing brand and communications strategy, creative, digital and social across Ego’s portfolio which includes the iconic Australian brands QV Skincare, Sunsense and Aqium.
Paul Rhodes, managing director at Channel T said: “Ego Pharmaceuticals have great brands loved by millions of people. We are looking forward to playing our part in growing these brands over the next few years. And, we feel there will be a really good chemistry between the Ego team and ourselves as we share many of the same values.”
Tenille Taylor, marketing manager, Ego Pharmaceuticals added: “Channel T demonstrated very strong planning and creative capability throughout the pitch process, and we are excited to welcome Channel T to the team.”
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]