Independent PR and communications agency, Agent99, has added four new clients to its wheelhouse, including two alcohol brands and two new authors in its two key areas of specialty: the consumer lifestyle space, and the corporate space.
Supporting the first area of specialty, Agent99 was approached by GAP Drinks to manage their summer campaign for Greenall’s Gin and promote their new Wild Berry Pink Gin across target demographics. Agent99 will be executing a comprehensive PR campaign which will include influencer engagement and event support for their partnership with the American Express Open-Air Cinemas.
GAP Drinks’ Marketing Manager, Nicole Moore said: “Sharon and the Agent99 team are incredibly experienced and passionate about the drinks market and we are very excited to partner with them to bring Greenall’s no added sugar, pink gin alternative to the right audiences.”
Additionally, Agent99 has won the account of the highest rated American single malt – Westward Whiskey – which is distilled in and inspired by the American Northwest. Agent99 will be supporting the brand across all PR and marketing elements for 2020, including managing the launch of new varietals to the Australian market, as well as ongoing media relations initiatives, famil opportunities, influencer outreach and product seeding.
Filling up its second speciality area, Agent99 has also welcomed the addition of two new authors to its stable. Australian researcher, thought leader and speaker, Dr Adam Fraser, will be launching his new book entitled, Strive: Embracing the Gift of the Struggle. Agent99 will be undertaking a proactive campaign and creating a range of profiling opportunities for Adam across a range of key media.
To cap off the month, and following an initial successful book launch in 2013, author, speaker and Antarctica expedition leader Rachael Robertson has again selected Agent99 to launch her second book – Respect Trumps Harmony. Rachael’s new book explores the concept of teamwork and resilience in the workplace in a thought-provoking new way. Agent99’s campaign will be dual fold – hosting a widespread book launch and media campaign, as well as providing digital marketing support through social media and ambassador roles.
Rachael, as one of Australia’s most booked female thought leaders and speakers, says, “Sharon and the team executed a fantastic result for my previous book launch, and I have absolute confidence the Agent 99 team will deliver once again.”
Founder and Director of Agent99, Sharon Zeev Poole says, “It’s a really great testament to our team that we have been able to start the new decade on such an excellent note. We’ve been highly focused on growing our two expert areas, and these wins really reflect our strengths here.”
