Indie Agency 18HANDS Nabs New Client Acoustica

Indie Agency 18HANDS Nabs New Client Acoustica
B&T Magazine
Edited by B&T Magazine



Acoustica has selected Steve Sidhu’s 18HANDS to be its creative and digital agency.

With over 30 years of industry experience, Acoustica is considered Australia’s leader in noise control innovation. The company offers state-of-the-art sound solutions that address complex acoustic problems faced by residential, commercial, marine, and industrial sectors.

In announcing the selection of 18HANDS as its creative agency of choice, Acoustica’s managing director, Daniel Ciric, said: “18HANDS are really switched on. I’m impressed by their fresh thinking and ability to provide creative business solutions. They are the right fit for us moving forwards.”

18HANDS managing principal and executive creative director Steve Sidhu (pictured) said: “Acoustica represents a fantastic opportunity. Daniel and his team are great to work with. It’s also a nice way to end what has been a very challenging and unprecedented year.”

The win comes nearly six months after 18HANDS was chosen as ISSA Australia’s creative, digital and strategic agency for Oceania.

With offices around the globe, ISSA is the world’s foremost authority and leading trade association for the cleaning and hygiene industry.

Currently the US Government has engaged ISSA on world’s best practice when it comes to keeping commercial and industrial work environments clean, safe, and COVID-19-free.

18HANDS was founded this year by Sidhu. Prior to this, Sidhu was agency principal and ECD of SOSS Creative for the last nine years.

Before that he was creative director at Cummins & Partners Sydney, creative group head at M&C Saatchi Sydney and has held senior roles at STW Group (WPP AUNZ), GPY&R and 360 Commbank.




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