Ballina-based creative agency Barefruit Marketing are celebrating their latest client rebrand and TVC campaign for the Ballina RSL.
The TVC is the culmination of 15 months’ work, resulting from the development of a strategic marketing plan and a rebrand and focuses on the Ballina RSL’s “all-in” offering.
Watch the TVC below:
The ad showcases the RSL’s appeal to a vast range of audiences by highlighting everything that is available under one roof.
It also cleverly picks out the words “all-in” that appear in its place name Ballina.
Barefruit Marketing was founded in 2012 and are proud to be working with local brands, as well as attracting attention from national brands outside of their local area.
Barefruit’s branding and strategy director, Jo Schultz said: “We were really excited when we received this brief, not only to be considered by the RSL but also to work on such an iconic brand.
“The project was a team effort from the start, with the input and experience from the RSL’s management team coupled with our seasoned creatives and strategists we have delivered a marketing plan, TV commercial – featuring many of the agency and their children – and a whole re-brand.”
Schultz added: “This is what I love about working with an independent agency.
“We are an experienced bunch of international talent from major agencies who can bring this knowledge to great brands such as the Ballina RSL, working smart and getting the most out of budgets.”
Barefruit are passionate about laying solid foundations for brands to grow from.
Schultz continued: “If you want to create a unique brand with longevity, there is a lot of groundwork to be done beforehand. We don’t just “whip up a logo,” states Landor trained Schultz.
“The management team at the RSL embraced this understanding, participated in workshops and invested in research to ensure that their new look was right for their direction and delivered a brand promise.”
Ballina RSL CEO, Bill Coulter said: “This was a major undertaking for the RSL.
“Working with the Barefruit team we now have a marketing plan, fresh and exciting new brand and a TVC managed and produced by Barefruit and shot by Rest Your Eyes to let our community and visitors know what we have to offer.
“All in under 15 months. We are really proud of the end result”.
Schultz finished: “As a visitor to the RSL you will now know there is something for everyone.
“Great service, location and value. Hence the brand promise of ‘All In’. ‘All In Ballina’ RSL. Only the RSL can own that.”
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]
Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]
Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]
Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]