Independent Publication jane. Launches In Melbourne
A new and independent publication has launched down under, taking on the streets of Melbourne with a heavy focus on fashion, photography and fine art.
Dean Bell is a fashion and fine art photographer recognised for his love of natural light and appreciation of the female form. Annika Hein is a creative director, writer and stylist known for her innate ability to conceptualise and produce in-depth artistic narratives.
They met in 2010 and founded The Grey Attic from the spare bedroom of their East Brisbane home in October 2014. That December, after both quitting their full time jobs, they spent three months in New York City, before returning to Australia and re-locating to Melbourne, where they now freelance in the fashion industry under The Grey Attic.
In 2016 they decided to develop their contribution further with the launch of jane. by the grey attic.
Edited and produced under their direction, jane. is a biannual fashion publication shot entirely on film and printed on paper. The magazine explores the disciplines of art, photography, fashion and poetry.
“We wanted to create a visual world that we were proud to be apart of,” the duo said. “Something that represented an idealistic view of the industry we wanted to contribute to.
“It was a conscious effort to connect the notions of time, art and fashion and to change the way we as a society consume and create art.
“jane. is an independently thinking and intellectually guided fashion, photography and fine art publication. Our aim was to revert back to slower processes that nurture and encourage the slow creation and consumption of art, something that celebrates undone beauty, effortlessness, authenticity, timelessness and unconventional thinking.
“The decision to print and publish only film photography and our preference for analogue processes also provides something different in today’s digital market.”
Issue one was produced independently and features 320 pages of photographic work, art, editorial, and poems from contributors across 21 cities worldwide including: Massimo Leardini, Marta Bevacqua, Tyler Kent White, Pernille Sandberg, Fleur Bult, Anna Golovacheva, Chris Bernabeo, Greta Carroll, Cameron Hassard and Jordy Huinder.
The issue also includes interviews with Marion Hume and Philip Fimmano and a review of Helmut Newton – A Retrospective (Amsterdam), in a feature that includes original works from the photographer.
“We wanted to slow things down and make something that people would want to keep. Our aim was to create a publication that brought life and appreciation back into slower processes,” they added.
“To reintroduce the market to tangible elements of art, art they could lose themselves in and consume slowly and indulgently.”
Changing the perception that print is disposable, jane. is a slow art movement that’s been created with the upmost consideration to provide an authentic, progressive and timeless vision and voice.
Issue one is available in Australia from mag nation, Fitzroy newsagency, Readings and Fallow, as well as online from the jane. website, which ships internationally.
jane. will celebrate its launch on the 3 March 2017 in Melbourne. Further details and invitations will be confirmed in the coming weeks.
Latest News
WA Marketing Association Launches Under The Brand “We Are WAMA”
The WA Marketing Association will champion WA’s local marketing community.
diptyque And Like Fire Launch ‘A Scent In Song’ Campaign for New Perfume, Orphéon
Admittedly, B&T's trying a bit of cool namedropping in this headline, but not before Googling who they were first.
Enriching Customer Engagement Through AI And Analytics
Does your customer engagement need a bit of a pep & a spring clean? Read on with this Chux-esque read.
Verizon Fios Teases Gamers With ‘Unbreakable’ Gaming Controller Via McCann New York
Top news today if you're always smashing your gaming controller. Or, there's deep breathing exercises & scented candles.
YoPRO Recruits Ash Barty And Host Of Sporting Talent For Olympic Campaign Via Emotive
The gun has fired on the first of the Olympics ads! Expect a bit of national patriotism mixed in with some yogurt here.
Nike Settles Lil Nas X ‘Satan Shoes’ Lawsuit
Satan now reportedly doing rather nicely out of his Nike & Little Lucifer endorsements and trip to Georgia theme song.
Thursday TV Wrap: AFL Punts Seven To An Easy Win
The couch was the place to be for footy fans last night. B&T has no idea what calligraphy or découpage fans were up to.
Hackers Attempt To Sell The Data Of 500M LinkedIn Users
Hackers offering steak knives plus Kerri-Anne Kennerley's memoirs in desperate attempt to shift stolen LinkedIn data.
WARC Study: Highly Awarded Creative Ideas Are Significantly More Effective
Study finds winning industry awards isn't just great for an impressive email signature, they can actually sell shit too.
Poet Amanda Gorman, 23, Stars In Powerful US Vogue Cover
Poet Amanda Gorman stuns in latest Vogue cover and not a brown cardigan or matching corduroy as far as the eye can see.
Val Morgan: Easter Brings Biggest Cinema Audiences Since Pandemic Began
Easter certainly proved 'bums on seats' for the nation's cinemas; ironically, less so for the nation's churches.
Ryan Reynolds’ Satan Returns In Hellishly Fun Work For Mint Mobile
Once again Satan proves he's got the best heavy metal bands, the best virgin sacrifices and now the funniest ads, too.
Dentsu Italy Releases ‘The Women’s Body Issue’ White Paper Into Gender Equality In Adland
Dentsu Italy taking a lead on gender equality in adland. Which, let's face it, doesn't exactly sound like the Italians.
Publicis-Owned Epsilon Announces Support For Unified ID 2.0
Sure this headline doesn't make a great deal of sense, so let the cookie in the lead image be your guide.
KWP! Launches Brand Identity For Adelaide’s Winter Festival, Illuminate
The brand identity and website created by customer experience agency, KWP!, in collaboration with South Australia’s new annual winter event, Illuminate Adelaide, went live on Thursday as part of the launch of the event’s program highlights. The work is the result of months of close collaboration with Illuminate Adelaide Co-Founders and Creative Directors Rachael Azzopardi […]
Hype DC Celebrates Sneaker Culture In New Campaign
Is there a greater supporter of sneaker culture than adland? Aside from rap musicians & illegal ecstasy distribution.
Women Leading Tech: MiQ’s Annie Marendaz On The Importance Of Listening To Women In The Workplace
Annie Marendaz talks the importance of listening to women in the workplace. No mention of a staff singalong, however.
DoubleVerify Snares Doug Campbell As New Chief Strategy Officer
Doug Campbell joins the DoubleVerify team. Confirms plans to bring his stand-up desk & 'Big Dawg' nickname with him.
How Marketers Can Get Tricky Digital Transformation Projects Off The Ground
Are your digital transformation projects still stuck on Post-It notes in the boardroom? Clear the wall instantly here.
Pinterest Launches Creator Code To Keep Content Positive, Safe And Inspiring
Pinterest unveils a creator code to keep content "positive, safe & inspiring". We have no plans to introduce it on B&T.
Yorkshire Tea Appoints Zeno Group Australia
When it comes to dunking our Scotch fingers here at B&T, Yorkshire Tea is only surpassed by Gordon's Gin.
Tourism Australia Launches First International Campaign In Over 12 months
Kiwis targeted in new Tourism Australia campaign. And mercifully no sign of the pavlova, Russell Crowe or Crowded House.
Yes! It’s Finally Happening: Cannes In Cairns Is A Go
Joined advertising or marketing for the rosé-fuelled boat parties? Maybe it's the Texan BBQs? We've got you covered.
Are Media And Bonzai Introduce Dynamic Carousel Advertising Format With Launch Partners Combined Franchise Services
Are Media has partnered with creative management platform, Bonzai, and real estate giant Combined Franchise Services to launch a first to market advertising format which empowers advertisers to create engaging and effective campaigns that showcase multiple products in one ad unit.
Spoof Bunnings Ad So Good People Thought It Was A Real Bunnings Ad
A trip to Bunnings is always a sensorial feast of smells - one part sausage, one part paint thinner & one part manure.
Optus Launches Program Allowing Customers To Pause Notifications Across All Devices
Optus has introduced an australia-first innovation ‘optus pause’, giving customers the ability to pause notifications and connectivity distractions. Whether it’s study time, bed time, dinner time or personal time, Optus Pause means users can temporarily pause connectivity on all, or some, of their Optus home and Optus mobile devices simultaneously. Optus Pause is free and […]
‘Byron Baes’ Is Coming To Netflix As Look Into The Lives Of Aussie Influencers
A trip to Byron just became quadruply more expensive as Netflix unveils plans to set up camp to explore its cliches.
Logitech Strategic Workshop Spotlights Expert Digital Direction From Webprofits
Webprofits was recently invited to join Australia and New Zealand (ANZ) sales and marketing teams at their annual Logitech ANZ S+M Conference. The conference was an opportunity for the digital marketing experts at Webprofits to share the approach they have taken driving growth for Logitech in Australia. “Having Webprofits take our team through a custom […]
Pizza Hut Hong Kong And Restaurant Yung Kee Release Elaborately Named Goose Pizza, Via Ogilvy
Pizza Hut has worked with Hong Kong restaurant Yung Kee to launch the ‘Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza’. The pizza was inspired by the creative custom of Hong Kong restaurants who are known to come up with over-the-top elaborate […]
Adorable Dog Steals Reporter’s Microphone During Live Weather Report
Further proof not to work with animals or children. You could even add homophobes & Collingwood supporters to the list.
