A new and independent publication has launched down under, taking on the streets of Melbourne with a heavy focus on fashion, photography and fine art.
Dean Bell is a fashion and fine art photographer recognised for his love of natural light and appreciation of the female form. Annika Hein is a creative director, writer and stylist known for her innate ability to conceptualise and produce in-depth artistic narratives.
They met in 2010 and founded The Grey Attic from the spare bedroom of their East Brisbane home in October 2014. That December, after both quitting their full time jobs, they spent three months in New York City, before returning to Australia and re-locating to Melbourne, where they now freelance in the fashion industry under The Grey Attic.
In 2016 they decided to develop their contribution further with the launch of jane. by the grey attic.
Edited and produced under their direction, jane. is a biannual fashion publication shot entirely on film and printed on paper. The magazine explores the disciplines of art, photography, fashion and poetry.
“We wanted to create a visual world that we were proud to be apart of,” the duo said. “Something that represented an idealistic view of the industry we wanted to contribute to.
“It was a conscious effort to connect the notions of time, art and fashion and to change the way we as a society consume and create art.
“jane. is an independently thinking and intellectually guided fashion, photography and fine art publication. Our aim was to revert back to slower processes that nurture and encourage the slow creation and consumption of art, something that celebrates undone beauty, effortlessness, authenticity, timelessness and unconventional thinking.
“The decision to print and publish only film photography and our preference for analogue processes also provides something different in today’s digital market.”
Issue one was produced independently and features 320 pages of photographic work, art, editorial, and poems from contributors across 21 cities worldwide including: Massimo Leardini, Marta Bevacqua, Tyler Kent White, Pernille Sandberg, Fleur Bult, Anna Golovacheva, Chris Bernabeo, Greta Carroll, Cameron Hassard and Jordy Huinder.
The issue also includes interviews with Marion Hume and Philip Fimmano and a review of Helmut Newton – A Retrospective (Amsterdam), in a feature that includes original works from the photographer.
“We wanted to slow things down and make something that people would want to keep. Our aim was to create a publication that brought life and appreciation back into slower processes,” they added.
“To reintroduce the market to tangible elements of art, art they could lose themselves in and consume slowly and indulgently.”
Changing the perception that print is disposable, jane. is a slow art movement that’s been created with the upmost consideration to provide an authentic, progressive and timeless vision and voice.
Issue one is available in Australia from mag nation, Fitzroy newsagency, Readings and Fallow, as well as online from the jane. website, which ships internationally.
jane. will celebrate its launch on the 3 March 2017 in Melbourne. Further details and invitations will be confirmed in the coming weeks.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]