Independent Media Agencies Create New Industry Body

Independent Media Agencies Create New Industry Body
SHARE
THIS



Yesterday marked the launch of Independent Media Agencies of Australia (IMAA), a new, national, not for profit industry association that gives the thriving independent media agency industry a collaborative voice and supports Australian owned businesses.

Twenty independent media agencies will become founding members of the IMAA, with many more expected following yesterday’s launch.

The IMAA’s purpose is to:
• Promote the benefits of working with independent media agencies, including the benefit of working directly with the owners of these agencies and their staff;
• Build further respect for independent media agencies by promoting the experience, care and flexibility that they provide;
• Educate advertisers about the value independent media agencies can bring to their business;
• Promote collaboration between independent media agencies as a forum to share knowledge;
• Create a verified platform for reputable and established independent media agencies;
• Build the Australian economy through supporting 100% Australian owned independent media agencies, meaning that money stays in Australia.

The founding IMAA members, Dominic Pearman from Pearman Media; Ant Colreavy from Sandbox Media; Dan O’Brien from Frontier Australia; Nick Behr from Kaimera and Sam Buchanan from McKenzie Partners, will comprise a five-member management committee for the first year. The management committee will rotate with other members annually. Dominic Pearman is the Chairman of the IMAA.

“One quarter, or more than $2.5 billion in advertising expenditure, is represented by Australia’s independent media agencies. Collectively, we act for some of Australia’s best-known brands and our agencies are led by industry experts and leaders,” Pearman said.

“There are many benefits for advertisers to work with independent media agencies, one of the most important being the depth and longevity of experience they provide and staff consistency and stability. We are business owners working within the business. The IMAA will provide the independent sector with a louder, unified voice to educate the industry and demonstrate the great work we do and help grow the Australian economy.”

To be eligible to join the IMAA, independent media agencies must be 100 per cent Australian owned, be in business for more than two years or must be in the industry for more than 10 years, and show evidence of respect for Australia’s media owners. Members receive a range of benefits including a formalised network of industry leaders, a code of conduct, staff training, pitch support and IMAA certification.

Thirteen of Australia’s media owners have pledged their support for the IMAA and will be involved in learning sessions, insights briefings and management meetings.

“Independent media agencies pride themselves on strong, respectful and open and transparent relationships with media owners. We work collaboratively and are strong supporters of the local media market. We are delighted that 13 media owners will support the IMAA and its charter,” Pearman said.

The IMAA will be actively involved in the industry and has several initiatives planned which will be announced shortly.

 

Please login with linkedin to comment

imaa independent media agencies

Latest News

Koala Conquers COVID Hurdle For New Commercial With 12K Video Shots
  • Campaigns
  • Technology

Koala Conquers COVID Hurdle For New Commercial With 12K Video Shots

Paying homage to the Vincent Desiderio painting ‘Sleep’ and Kanye West’s ‘Famous’ music video, Koala Furniture’s new commercial shows a range of people all comfortably sleeping on their Koala Mattresses. Like the ‘Famous’ music video, the commercial for Koala’s new mattress begins with a close up of a single sleeping person and then slowly pulls […]

Free TV Australia Calls For “Speedy Action” On Media Bargaining Code, Sorrell Voices Concerns
  • Media

Free TV Australia Calls For “Speedy Action” On Media Bargaining Code, Sorrell Voices Concerns

The government is being urged by media businesses to pass the controversial News Media Bargaining Code into law, as the Senate Economics Committee considers the changes this week. Free TV Australia this morning reaffirmed its support for the proposed code and called for “speedy action” on the matter. “There has rarely been a more important […]

by B&T Magazine

B&T Magazine
“Not Cool!” TV Reporter Subjected To Vile Abuse During Live Broadcast
  • Media

“Not Cool!” TV Reporter Subjected To Vile Abuse During Live Broadcast

[B&T warns this article contains themes and language some readers may find offensive.] A Canadian journalist has shared video of shameful abuse she received while trying to film a piece to camera during a live broadcast. Reporter Krista Sharpe was on assignment for CTV News in Kitchener in Ontario on Monday when a passing driver […]

by B&T Magazine

B&T Magazine
NAPLES,ITALY- DECEMBER 11, 2013:Rubber Soul is an album by the Beatles del1965, when they were at the peak of popularity. It is the first Beatles album to not contain the name of the group on the cover.
  • Media

The ‘500 Greatest Songs Of All Time’ To Play On Nine Radio In Feb

On Monday, 1 February, Nine Radio will start the countdown for the 500 greatest songs of all time on Magic 1278, 4BH 882, 2UE 954 and 6GT DAB+. Hosted by Stevie Jacobs, the week-long celebration will be a feast of non-stop appointment listening for music lovers right across the country. With listeners invited to vote […]

MediaCom Unveils New Logo & Agency Proposition ‘See The Bigger Picture’
  • Media

MediaCom Unveils New Logo & Agency Proposition ‘See The Bigger Picture’

MediaCom has unveiled its new global agency proposition: moving forward, the network will help clients ‘See the Bigger Picture’. By providing services in response to client needs, MediaCom will help identify and maximise new areas of growth for brands to increase return on marketing investment. This ambitious agenda will be achieved through an evolution of […]

The US Capitol Building at dusk.
  • Technology

Tinder, Bumble Banning US Capitol Rioters

Dating applications Tinder and Bumble are playing a part in identifying US Capitol rioters, by using images taken from inside the siege—a move that is leading to them being banned on both platforms. According to The Washington Post, women as well as men have in certain instances turned Tinder and Bumble into “hunting grounds” by […]

by B&T Magazine

B&T Magazine
PEDESTRIAN.TV Moves Self-Care Festival Online For 2021
  • Media

PEDESTRIAN.TV Moves Self-Care Festival Online For 2021

Pedestrian Group has announced it will be taking the third iteration of its national self-care festival Selfish online in 2021. Selfish Sessions, running virtually from February 24 – 26, will reflect on what self-worth means to young Aussies, focusing on long-term strategies to improve their intellectual, emotional and creative wellbeing off the back of a […]

Depositphotos Reveals Visual Trends 2021
  • Media
  • Technology

Depositphotos Reveals Visual Trends 2021

Depositphotos has released its annual visual trends report, revealing symbols of optimism, our physical and digital wellbeing, inspiration in nature, and earthy tones are expected to trend in 2021. The project, ‘Visual Trends 2021: Living a New Reality’, explores how visual communication has changed in light of the past year to uncover a roadmap for […]

Val Morgan Unveils POPSUGAR Australia Editorial Team
  • Media

Val Morgan Unveils POPSUGAR Australia Editorial Team

Val Morgan Digital (VMD) has revealed the editorial team for POPSUGAR Australia. The team expansion comes after VMD announced its partnership with Group Nine Media to take over the Australian license of POPSUGAR and publish the local edition, POPSUGAR Australia. POPSUGAR Australia joins a publishing network of multiple sides and multiple audiences, with the VMD […]

OMA: Outdoor Revenues Plummeted Almost 40% In 2020
  • Media

OMA: Outdoor Revenues Plummeted Almost 40% In 2020

The OMA has announced the out of home industry saw a decrease of 39.4 per cent on net media revenue for 2020, reporting $566.5 million, down from $935.5 million for 2019. Q4 saw a decrease of 32.9 per cent on net media revenue year-on-year, posting $181 million, down from $269.9 million for quarter four 2019. […]

DDB Sydney Names Matt Chandler As ECD
  • Advertising

DDB Sydney Names Matt Chandler As ECD

DDB Sydney has announced the promotion of Matt Chandler to executive creative director, following a strong year of growth for the agency in 2020. Having joined the agency as senior copywriter in 2013, Chandler was promoted to creative director in 2016 and deputy ECD in 2019. Prior to DDB, Chandler worked at leading agencies including […]

Personalised Shopping In 2021 – What’s Changed?
  • Partner Content

Personalised Shopping In 2021 – What’s Changed?

At no time in history was retail forced to evolve more rapidly than in the crucible of 2020. Those brands reliant on face-to-face personalisation suddenly found themselves without foot traffic to drive sales. And those brands just getting a handle on personalisation in a digital environment found themselves having to scale almost overnight to compete […]

Partner Content

by B&T Magazine

B&T Magazine
A-League Clubs Partner With Epic Games In New Fortnite Campaign
  • Media

A-League Clubs Partner With Epic Games In New Fortnite Campaign

This week, three A-League clubs will partner with Epic Games to celebrate global football in Fortnite, alongside more than 20 other top clubs from around the world. Starting on Sunday, players can choose from 10 different variants of new “Kickoff Set” outfits to represent their favorite club in-game. Each outfit can be swapped to any […]

Sunnyvale, California, USA - April 4, 2018: Headquarters for Google Cloud computing, located at 1155 Borregas Ave, Sunnyvale, CA 94089.
  • Technology

Google Cloud Partners With Optus For Customer Support Transformation

Google Cloud today announced a three-year strategic partnership with Optus to enhance the telco’s customer support transformation through its Contact Center AI (CCAI) solution. Optus will be the first telecommunications provider in the ANZ region to use this technology from Google Cloud, and the partnership has already resulted in a reduction in customer resolution times. […]

“Forefront Of Helping Publishers!” CarExpert Boss Slams Criticism Of Facebook & Google In Australia
  • Technology

“Forefront Of Helping Publishers!” CarExpert Boss Slams Criticism Of Facebook & Google In Australia

While some publishers are mounting a campaign against Google and Facebook, insisting they pay for their news content, the co-founders of CarExpert.com.au have come out in support of the social media titans. “Google has always been at the forefront of helping small publishers establish their brand,” said CarExpert.com.au co-founder and managing editor, Paul Maric. “Our […]

Hipages Launches New Digital Tradie Campaign
  • Campaigns

Hipages Launches New Digital Tradie Campaign

hipages has launched a new digital-led campaign, which builds on the “Change The Way You Tradie” brand platform, directly targeting Australian tradies to demonstrate the platform’s value in supplying businesses and sole-traders alike with qualified job leads. The new humorous creative features six real tradies who have experienced success with hipages, spanning categories including building, plumbing, […]

How Data Can Solve Your Churn Problems
  • Technology

How Data Can Solve Your Churn Problems

Here's top tips on solving your churn problems. So, arguably of no use to anyone with indigestion or a blocked sewerage.

Opinion

by B&T Magazine

B&T Magazine