Independent Media Agencies Create New Industry Body

Independent Media Agencies Create New Industry Body
SHARE
THIS



Yesterday marked the launch of Independent Media Agencies of Australia (IMAA), a new, national, not for profit industry association that gives the thriving independent media agency industry a collaborative voice and supports Australian owned businesses.

Twenty independent media agencies will become founding members of the IMAA, with many more expected following yesterday’s launch.

The IMAA’s purpose is to:
• Promote the benefits of working with independent media agencies, including the benefit of working directly with the owners of these agencies and their staff;
• Build further respect for independent media agencies by promoting the experience, care and flexibility that they provide;
• Educate advertisers about the value independent media agencies can bring to their business;
• Promote collaboration between independent media agencies as a forum to share knowledge;
• Create a verified platform for reputable and established independent media agencies;
• Build the Australian economy through supporting 100% Australian owned independent media agencies, meaning that money stays in Australia.

The founding IMAA members, Dominic Pearman from Pearman Media; Ant Colreavy from Sandbox Media; Dan O’Brien from Frontier Australia; Nick Behr from Kaimera and Sam Buchanan from McKenzie Partners, will comprise a five-member management committee for the first year. The management committee will rotate with other members annually. Dominic Pearman is the Chairman of the IMAA.

“One quarter, or more than $2.5 billion in advertising expenditure, is represented by Australia’s independent media agencies. Collectively, we act for some of Australia’s best-known brands and our agencies are led by industry experts and leaders,” Pearman said.

“There are many benefits for advertisers to work with independent media agencies, one of the most important being the depth and longevity of experience they provide and staff consistency and stability. We are business owners working within the business. The IMAA will provide the independent sector with a louder, unified voice to educate the industry and demonstrate the great work we do and help grow the Australian economy.”

To be eligible to join the IMAA, independent media agencies must be 100 per cent Australian owned, be in business for more than two years or must be in the industry for more than 10 years, and show evidence of respect for Australia’s media owners. Members receive a range of benefits including a formalised network of industry leaders, a code of conduct, staff training, pitch support and IMAA certification.

Thirteen of Australia’s media owners have pledged their support for the IMAA and will be involved in learning sessions, insights briefings and management meetings.

“Independent media agencies pride themselves on strong, respectful and open and transparent relationships with media owners. We work collaboratively and are strong supporters of the local media market. We are delighted that 13 media owners will support the IMAA and its charter,” Pearman said.

The IMAA will be actively involved in the industry and has several initiatives planned which will be announced shortly.

 

Please login with linkedin to comment

imaa independent media agencies

Latest News

Triple M Inks Three-Year Broadcast Deal With Cricket Australia
  • Marketing
  • Media

Triple M Inks Three-Year Broadcast Deal With Cricket Australia

SCA’s Triple M will broadcast cricket again after Cricket Australia and the FM network finalised a three-year partnership for men’s international cricket in Australia. Triple M will kick off their coverage with what promises to be an epic 2021-22 Vodafone Ashes series from December 8 at The Gabba in Brisbane alongside every Test and One-Day […]

Foxtel Group & Amazon Prime Video Announce Local Deal
  • Campaigns

Foxtel Group & Amazon Prime Video Announce Local Deal

The Foxtel Group and Amazon Prime Video have announced a significant agreement to integrate the Prime Video app into Foxtel set-tops by the end of 2021. The deal aims to accelerate its streaming aggregation strategy to bring together, live and on-demand, all in one place. The new partnership will enable all Foxtel customers with a […]

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]