In Marketing We Trust’s ScalePath Tech Recognised By AFR
In Marketing We Trust has been named one of the most innovative media and marketing companies by the Australian Financial Review.
The independent agency was recognised for ScalePath, its innovative dynamic recommendation engine for enterprise businesses. ScalePath plugs into legacy or custom-built content management systems to select and drive better search marketing performance for important website pages.
It enables marketers to roll out scalable fixes by creating dynamic, rule-based URL changes with low to no involvement from their development team. Marketers working on large websites have difficulty optimising their sites and defining what part of the inventory to focus on to boost organic traffic.
“The majority of optimisation we’ve seen in this field is done at an individual company level. Many of the solutions we see in the market either require a rebuild of the existing web and digital platform or act as a “man-in-the-middle” solution, which increases the risk of cyber attacks,” said In Marketing We Trust’s chief innovation officer, Frederic Chanut.
The ScalePath platform combines all the factors used to determine page importance into a single value in order to help marketers get buy-in for SEO. With low to no involvement from the dev team, it also helps marketers roll out scalable fixes in as little as eight weeks. For Product and Engineering teams, it frees up their time by working only on proven changes and gives them confidence that they are working on items with a proven impact.
“We have over a decade of experience optimising sites with large inventories and bring that expertise to roll out programmes quickly. Our solution is customisable to a client’s own tech stack and integrates with their existing setup which means recommendations are rolled out quicker, cheaper and safer,” added Chanut.
The fixes implemented by using ScalePath have already resulted in millions of dollars of extra revenue being generated by In Marketing We Trust’s clients.
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Well done Fred and team! Sounds like a fantastic solution.