Impressive Hires Quantcast’s Marc Charlery As Head Of Digital

Impressive Hires Quantcast’s Marc Charlery As Head Of Digital

Digital marketing agency, Impressive, has hired Marc Charlery as Head of Digital for its Melbourne based office.

The newly appointed role enhances the current senior management team as Impressive continues to grow.

Charlery joins Impressive with over a decade of experience globally, leading high performing teams both in the UK & Australia.

With rounded experience from both agency and media roles, he’s worked in the agency (Group M/WPP & Dentsu Aegis) and ad tech spaces, recently leading the account management offering at Quantcast, an AI-driven audience analytics platform.

Equipped with a solid industry reputation in performance driven marketing, he’s been responsible for creating and executing single and multi-channel campaigns for brands including Australian Super, Energy Australia, National Australia Bank and The Body Shop.

His appointment will see him lead a team of specialists across a range of channels, with a primary focus on developing and refining the agency’s current product suite.

He’ll also introduce new training modules for the team to support multi-disciplinary growth and ensure the agency remains at the forefront of all things digital. The hire comes at an exciting time for Impressive as the agency works towards the creation of Impressive 2.0, a goal that, despite the current crisis, hasn’t shifted.

Commenting on his new position, Charlery said: “What impressed me (pardon the pun) the most was not the unprecedented growth of the business over the last 4 years, nor the excellent and collaborative culture that’s manifested during that time.

“It was the desire of Rob and the rest of the business to continue to iterate an already successful model, improving results for our clients. Once it became clear that our visions for customer success were so clearly aligned, it was an easy decision to make. I’m extremely excited to join this team and have high hopes around our journey to Impressive 2.0”.

Impressive founder and CEO Robert Tadros was excited to welcome him into the Impressive family.

“As we navigate our way to becoming the most recognised independent agency in Australia, we continue to grow the country’s largest team of in-house digital specialists. I felt that now more than ever, there was a need to bring in a well-versed, and multi-disciplined leader to grow, train, and nurture our team.”

“We focus on delivering strategic solutions rather than just ‘selling a service’. Marc’s role will pull together our already strong digital competencies, as he comes to us with a wealth of experience, and a clear understanding of the business and our objectives.”

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