When it comes to advertising technology, it’s easy to become bogged down in all the acronyms, the lingo, and the vast array of offerings out there.
Which is why we at B&T teamed up with the Association of Data-Driven Advertising (ADMA) and digital intelligence blog Which50 to pull together our very own Almanac, with all you need to know about ad tech.
We have serialised the Almanac in each issue of our mag (turn your latest copy upside down and read from the back).
The latest instalment is all about social analytics and web analytics – so you can splurge out fact after fact about all things data to impress your clients and boss, but also so you actually understand what the hell is going on.
Check it out below and behold all your ad tech dreams will come true. If you can’t see the below, click here for the almanac.
Western Australian retailer Liquor Barons has partnered with audience engagement platform Komo to make weekly bottle shop runs more special. To launch its new engagement hub, the team at Liquor Barons are giving away a $5000 audio package through an Aussie Slang trivia challenge for users. Hub visitors can also engage in a Gage Roads […]
Interpublic Group has announced that Team Dynamic has been appointed the regional production and operations partner for the BMW Group in nine markets following a competitive multi-agency pitch. The win consolidates remit across eleven markets with IPG, following Team Dynamic’s appointment as production partner in Japan and India in early 2021. New markets include Australia, […]
Aussie food tech company and meat-free specialists, All G Foods, has commissioned Sydney-based agency, The One Centre to lead the positioning and branding for its stable of brands. The One Centre will now be responsible for all of All G Food’s positioning and branding, as well as that of plant-based ‘meat’ brand Buds, creating the […]