Impact Launches Influencer Search Tool

Trendy influencers people using smartphone social media app - Young fashion couple watching story video on mobile cell phone - Technology trends, marketing and new digital job concept - Focus on hands
SHARE
THIS



Partnership cloud company Impact has today announced the Partnership Cloud’s new Enhanced Discovery capability, enabling organisations to search a wide net of influencers (spanning different social networks), mobile app partners, content creators, premium publishers, and more.

The solution allows users to browse and query by key characteristics like channel, geography, and audience demographics to ultimately choose best-fit partners that align with business and campaign goals.

There are more than 500,000 influencers on Instagram alone, and the wide partner universe encompasses millions more. Pinpointing which of those varied partners are best suited for an organisation’s campaign takes broad access, acute search functionalities, and close vetting.

Impact’s new solution integrates key influencer capabilities from Mediarails into Impact’s Partnership Cloud platform, expanding the variety and quantity of partners that can be found and recruited with no added effort.

The Enhanced Discovery experience is positioned to drastically advance the way mature partnership program managers find influencer and mobile app partners. But the tool is by no means limited to these to partner types – the real utility of the Partnership Cloud’s Discovery is that it’s a single resource for finding all partners, including B2B, card-linked offers, cashback, reviews, search, social good, student, sub-affiliate networks and more.

“As the partnership ecosystem continues to grow, it has never been more important to have a sophisticated discovery tool,” said Impact Partnership Cloud GM Mike Head.

“Audience and engagement fraud pose real threats to the space. Our goal is to provide 360 degree insights into a partner’s engagement quality, reach, and content at the point of discovery – so each of your partnerships begins with transparent alignment.”

Users can browse curated lists of suggested partners like “Our Favorite Halloween Influencers” or search by enhanced data points like Engagement Rate and whether or not a partner is Instagram Verified.

Partner profiles expand to show enhanced partner data, sample posts from each of their media properties, and extensive Audience Stats reports for Instagram influencers. Program managers can finally achieve qualitative and aesthetic partner assessments at a glance.

Please login with linkedin to comment

Impact influencer Social Media

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.