Impact Acquires 115 New Customers In Q1

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B&T Magazine
By B&T Magazine
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Impact has today announced the addition of just over 115 new customer wins in Q1 of 2020, rounding out its total client roster to more than 1,100 worldwide.

New additions extend across Impact’s global reach in the U.S., APAC and EMEA regions, and include clients from a variety of sectors – from retail to finance, consumer technology, DTC services and more.

According to a January 2020 commissioned study by Forrester Consulting, companies using Impact’s award-winning Partnership Cloud averaged a 314 per cent three-year ROI and a six-month investment payback. 55 per cent of the gains were driven by incremental partnership revenue, with the remaining quantified benefits coming from performance improvement and efficiencies across partner; discovery and recruitment, contracting and payment, engagement, performance tracking, monitoring and protection, and optimisation.

These findings validate the growth companies are achieving through partnerships with, for instance: affiliates, ambassadors, charities, nonprofits and sponsorships, mobile apps, premium publishers, social influencers and strategic business development partnerships; with advanced partnership programs averaging more than 28 per cent of total company revenue.

In March, Impact also announced the appointment of Michael Head to a newly formed role, chief partnerships officer, as well as the appointment of Rob Perdue, former COO & board member of The Trade Desk, to Impact’s board of directors. Michael’s role will focus on activating and growing client referral partnerships, as well as company channel partnerships. This move is a reflection of the company’s continued focus to leverage partnerships as a major growth engine for all businesses. This also includes Impact’s commitment to technology channel partnerships, ensuring that integrations help to further advance client capabilities on the Impact platform.

A few of Impact’s recently added clients, client partners and technology integration partners include:

Technology Integration Partners

  • AppsFlyer
  • Branch
  • mParticle

Client & Client Partner Wins

North America

  • Allume
  • Amuse
  • AOR US & AOR CA
  • Atom Finance
  • Bing Rebates
  • FOCL
  • Fundera
  • Helzberg Diamonds
  • Hypeach
  • Kat’s Naturals
  • Knack Bags
  • Magoosh
  • Mobile Gaming Corp
  • MotoRefi
  • New York Post
  • Procana
  • Revzilla
  • Rael
  • Rastaclat
  • Rootine Vitamins
  • Udacity
  • Verizon Media

EMEA

  • Alamy
  • Lettuce Grow
  • OnPay
  • Starling Bank
  • Wagmo

APAC

  • Westpac
  • Baymate China
  • GearBest

“Following the addition of more than 490 new client wins in 2019, this is a strong start to 2020, especially as companies re-evaluate what channels are best serving their needs in this current climate to reach their target market in the most cost-effective and authentic way,” said Impact CEO David A. Yovanno.

“Impact’s recent growth underscores the value in partnerships and what companies can attain in not only building trust with people through partners, but to also realise how partnerships help their bottom line. We have reached a point where every business today must establish a mature partnership strategy in order to achieve and maintain competitive revenue acquisition.”

“Our decision to join Impact has been the best move for our affiliate program as it has enabled Alamy to target a global market and has improved the way we engage and retain customers, while exceeding our revenue goals,” said Alamy digital marketing & brand manager Katie Hayes.

“As Impact continues to provide new offerings – especially with its new technology partnerships and integrations – we’re excited to diversify and grow our affiliate program and deliver the most rewarding experience for our customers online.”

 

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