The City of Sydney has unveiled the creative line-up for 2017 Sydney New Year’s Eve celebrations, including a new look and theme for Australia’s largest public event, conceived by experience agency Imagination.
In its seventh year as the creative team behind the event, Imagination has set out to create a fresh, inspiring new theme and design for this year, once again collaborating with an up-and-coming Sydney-based artist.
The culmination of almost a year of design and planning work across multimedia and physical assets, Imagination has helped bring Sydney’s vibrant mood and cultural diversity to life.
The creative expression for SydNYE is ‘Wonder’, with bold illustrations displaying a suite of stunning designs that represent Sydney’s sense of wonder during the summer months.
Devised by Sydney-based multidisciplinary designer and artist Nadia Hernández, the City of Sydney and Imagination has continued their commitment to fostering local creative talent.
Around 600 banners with five designs will be displayed around the Sydney CBD from the end of November to early January 2018.
Once again, the Sydney Harbour Bridge will take centre stage for two spectacular firework displays: the family fireworks at 9pm, and the main event at midnight.
The coat-hanger structure will see over 28,000 fireworks shot from 175 firing points – an extra 3,000 fireworks from last year, making 2017 the biggest display ever.
Imagination director Heath Campanaro said the agency’s ongoing relationship with the City of Sydney remains a creative dream.
“It’s with good reason that Sydney has been hailed ‘the New Year’s Eve capital of the world’, and each year we feel just as proud and excited to work with the City of Sydney to capture the vibrant culture the city is famous for,” he said.
“Even in our seventh year, it’s a creative brief we love to solve, to showcase this iconic destination to the rest of the world.
“The creative team’s continued enthusiasm and determination to demonstrate Australia is a global seat of innovation has once again shone through, and I’m delighted with the calibre of work for 2017.
“Nadia has done a fantastic job bringing the wonder of summer to life with her designs, and it’s the perfect stepping stone to celebrate the potential of the next year ahead.”
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]
It's your Women In Media picture gallery! The perfect way to have a bludge while pretending to do actual work.
Two of Australia’s favourite broadcasters are returning to radio with Murray Wilton and Murray Olds (aka The Two Murrays) set to deliver five hours of news, sport, entertainment, lifestyle and plenty of frivolity over summer weekends on 2GB and 4BC. Their new show launches this Saturday, October 31, and continues on weekends right through until the […]
The Brag Media, Australia’s number one music and entertainment publisher, has today announced it will exclusively represent Australia and New Zealand audiences for Variety. Variety is the most authoritative and trusted source of entertainment business news, reaching an audience of affluent influencers. For 115 years, influential producers, executives and talent in entertainment have turned to […]
Chello has announced three business wins across its business and four new hires to support recent growth. Joining the agency’s roster is ShopifyPlus APAC along with project work with ShopifyPlus North America, Shef, and Raine & Horne’s national brand. These wins complement the agency’s existing LIV by Mirvac and Qudos Bank accounts. ShopifyPlus APAC Marketing […]
MyDeal.com.au made a splash in the online retail sector last week with its successful IPO on the ASX. This week, however, the brand has made waves on television screens nationwide with the release of its lyrical 2020 Christmas campaign for the all-important December quarter, created in partnership with Cyclone Creative Agency. While COVID-19 has affected […]