Imagination has hired Justine Carr as its new head of growth in Australia. Joining from her role as APAC business director for George P Johnson.
Carr will spearhead new business planning, development and execution, driving sustained new client engagement and growth. She joins the company at an exciting time, fresh off the Gold Award for Best Brand Experience Agency at this year’s Campaign Asia Event Marketing Awards 2023. Her appointment follows a string of recent hires in the growing global growth team including Stephanie Balme, UK business development director and Chad Hines, US director of business development.
In her new role, Carr will be responsible for Imagination’s wider strategic goal of building its brand reputation and driving business growth by delivering world-class immersive and integrated experiences. This includes experience design consultancy, live events, brand destinations and digital content.
She will work alongside Kate Daly, creative service director, focusing on growing existing and new clients while also taking their experience into innovative and exciting new directions.
With previous experiential marketing agency experience, Carr brings a wealth of knowledge and expertise to Imagination, including strategy, brand, creative, digital tech, experiential, comms, social media and PR. In her previous roles, she has worked across a diverse range of industries with clients including Visa, Google, Johnson & Johnson and L’Oréal.
Antony Gowthorp, managing director at Imagination Australia, said: “Justine has a serious track record in our space and I’m really excited to see how she can grow us into new directions. We are seeing broader opportunities in the region and Justine’s experience can help us expand to new markets around the region”
Justine Carr, head of growth at Imagination Australia said: “It’s a fantastic opportunity to join an innovative, highly creative team of free thinkers wanting to push the boundaries of what’s possible, to create award-winning brand experiences that move the needle for our clients and resonates with their audience. Imagination has a wealth of experience and a diversity of talent that can deliver integrated experiences like no other. I’m really excited to have the opportunity to lead the growth of Imagination’s next chapter in Australia and the region.”
Please login with linkedin to comment
Gen Z has helped drive cross-platform audience growth of 30.2 per cent year-on-year at Vogue Australia, Australia’s leading fashion media brand, according to the latest Roy Morgan readership numbers. Vogue Australia is the number one fashion media brand in the country with a cross-platform audience of 878,000, more than three times the audience of Harper’s […]
One of Australia’s biggest off-street car and motorbike festivals, Rare Spares Rockynats, is returning to Rockhampton for Easter 2024 and has kicked off its promotional calendar with a high-octane media campaign. The two-phase campaign, via award-winning marketing agency Murmur-Group, will launch across large format out-of-home and retail placements and will be supported by local radio, […]
Working with multicultural community groups in Victoria, Think HQ has created a campaign for bowel screening for Cancer Council Victoria. The campaign specifically targets Victorian Punjabi, Hindi, and Vietnamese-speaking groups to encourage the use of bowel screening tests. Australians aged 50-74 receive a free home bowel screening test kit in the mail every two years […]
Forget the tricks you think will help you stay under the 0.05 Blood Alcohol Concentration (BAC) limit or suffer the consequences. This is the message in a myth-busting campaign via Clemenger BBDO for Victoria’s Transport Accident Commission (TAC). TAC’s new “Drink Driving: Stop Kidding Yourself” campaign challenges drivers’ belief in myths associated with drink driving, […]
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]