The Independent Media Agencies of Australia (IMAA) has launched its first radio advertising campaign in partnership with ARN to promote the benefits of independent media agencies to businesses.
The radio campaign will launch across the ARN network today, which includes the KIIS and Pure Gold networks.
It aims to promote the IMAA and the benefits of working with its members to businesses that tune into the ARN network, and the ad says:
“If your business could use some support, the IMAA – Independent Media Agencies of Australia – is here to help.
The IMAA is a body of advertising professionals formed by the most respected independent media agencies in Australia.
We offer expertise and leadership across all media, and an unwavering commitment to your business’s success.
That’s why thousands of companies have already worked with IMAA members.
Learn more at theimaa.com.au.”
“We are so thrilled to partner with ARN to launch our first national advertising campaign that will help promote our members and the independent sector’s skills to a large business audience. It’s a fantastic initiative and ARN has donated the airtime to help get independent media agencies front and centre for businesses looking to work with Australian-owned companies,” the IMAA said.
ARN Chief Commercial Officer, Pete Whitehead, said “ARN wholeheartedly support the IMAA in their mission to support Australian businesses who are working hard towards recovery in this challenging economic climate. Aligned with the IMAA vision, we are focused on delivering access to a team of specialists across all parts of our business to help local businesses achieve great outcomes. We’re proud to deliver a radio campaign that clearly promotes the benefits and expertise that Australian owned and operated independent media agencies offer to their clients.”
The radio campaign will run for two weeks nationally and was produced inhouse at ARN.
To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]
Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]