Twitter users tired of seeing sexism in tech advertising have started #ILookLikeAnEngineer in response to a recent engineering campaign by OneLogin.
What started as a print campaign for employee recruitment has started a social media campaign trying to break gender stereotypes in tech companies. The ads caused a bit of an online tizzy, after the campaign only ran a photo of one woman.
In a post about the campaign on Medium, Isis Wenger featured in the campaign discussed her opinion on the hoopla:
“Hi, my name is Isis. I’m a full-stack engineer at OneLogin. They asked me to be one of four others participating recruiting campaign that was hastily planned and executed in one day.
“The negative opinions about this ad that strangers feel so compelled to share illustrate solid examples of the sexism that plagues tech.
“At the end of the day, this is just an ad campaign and it is targeted at engineers. This is not intended to be marketed towards any specific gender — segregated thoughts like that continue to perpetuate sexist thought-patterns in this industry.”
In response to the negative feedback, #ILookLikeAnEngineer has been trending across Twitter.
I worked as an engineer at @Intel + @Twitter, now I build features for Windows at @Microsoft #ILookLikeAnEngineer pic.twitter.com/ttGUnHseYH
— dara (@daraoke) August 4, 2015
I’m from Benin, West Africa. I’m Black. I have short hair, and I smile a LOT. #ILookLikeAnEngineer pic.twitter.com/3g0osIQxZ8 — Pamela Assogba (@pam_yam) August 4, 2015
#ILookLikeAnEngineer … first time a @samsung pick and place machine was in @glamourmag :) pic.twitter.com/x1x5ODTrxP
— adafruit industries (@adafruit) August 4, 2015
I was one of the earliest engs @Pinterest; I’ve worked on infra, api, web, ads, homefeed & more #ILookLikeAnEngineer pic.twitter.com/vn0aS58JIv — Tracy Chou (@triketora) August 4, 2015
Just a few of the faces of @MITEngineering… Tweet yours with #ILookLikeanEngineer pic.twitter.com/JCLd6Fn2qU
— MIT (@MIT) August 4, 2015
My mom, Perl hacker, 20+ years sys analyst. Nuclear physicist. Started coding on punch cards! #iLookLikeAnEngineer pic.twitter.com/0VhMB56ps6 — Marcos Caceres (@marcosc) August 4, 2015
Missed this yesterday because I was, you know, coding. #ILookLikeAnEngineer pic.twitter.com/H6V6kzZVte
— Robotica Misfit (@androidqueen) August 5, 2015
At the airport bar a man said “Wow you don’t look like an Electrical Engineer” #EnlightenMe #ILookLikeAnEngineer #bye pic.twitter.com/fnZCtgrW3a
— Iᒪᗩᑎᗩ ᐯOᒍᑎOᐯIᑕᕼ (@Lanniiiii) August 5, 2015
