#ILookLikeAnEngineer Trends After Failed Advertising Campaign

#ILookLikeAnEngineer Trends After Failed Advertising Campaign

Twitter users tired of seeing sexism in tech advertising have started #ILookLikeAnEngineer in response to a recent engineering campaign by OneLogin.

What started as a print campaign for employee recruitment has started a social media campaign trying to break gender stereotypes in tech companies. The ads caused a bit of an online tizzy, after the campaign only ran a photo of one woman.

In a post about the campaign on Medium, Isis Wenger featured in the campaign discussed her opinion on the hoopla:

“Hi, my name is Isis. I’m a full-stack engineer at OneLogin. They asked me to be one of four others participating recruiting campaign that was hastily planned and executed in one day.

“The negative opinions about this ad that strangers feel so compelled to share illustrate solid examples of the sexism that plagues tech.

“At the end of the day, this is just an ad campaign and it is targeted at engineers. This is not intended to be marketed towards any specific gender — segregated thoughts like that continue to perpetuate sexist thought-patterns in this industry.”

In response to the negative feedback, #ILookLikeAnEngineer has been trending across Twitter.

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Clemenger BBDO Sydney

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