#ILookLikeAnEngineer Trends After Failed Advertising Campaign

When it comes to New Zealanders, are they really just glorified Tasmanians who are much better at sport?

Google lumped with latest $100 million-plus fine. Which, when it's all said & done, is like 50 cents to the rest of us.

Much like navigating the single-malt whiskey menu at Rockpool, Thursday night TV proves a tricky one for network bosses.

The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.

Aussie adland in strife over some of its 'green' claims. By that we mean environmental claims, NOT fibrous vegetables.

Posted 1 day Ago

Recommended

by B&T Magazine

The only thing B&T would love more than a chat with Rod Prosser would be a game of squash. Yes, he's a 'yellow dot' man.

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

Posted 1 day Ago

Recommended

by B&T Magazine

As the Latins famously say "in vino veritas" or "in wine, there is truth". And, truthfully speaking, B&T hated this ad.

Think the month leading into Christmas is all Curtis Stone's Christmas prawns? It's Apple to the rescue today, readers.

Posted 1 day Ago

Recommended

by B&T Magazine

Do you have "litterbug" on either your resume or LinkedIn profile? Change your trashy ways immediately on this news.

B&T warns this article contains language readers may find offensive. And by that we don't mean Elon Musk.

The Gold Coast is Australia's "glitter strip". That is if you think bogans, bikies & personal trainers are "glitter".

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

Want to make yourself the most despised person in the office? Read on with the launch of Taylor Swift radio.

B&T's chatting with outdoor supremo, QMS' John O’Neill. Eerily the outdoors never got mentioned in any small talk.

There are now stricter ad rules applying to kids. Yet, nothing a bottle of Fanta & a box of Froot Loops can't fix.

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

The corgis, anyone in the Palace with a funny hat & even Camilla off the hook, as Piers delivers royal racist dirt.

Posted 2 days Ago

Recommended

by B&T Magazine

Mrs McGuire reportedly unhappy about Eddie loafing about the house after Nine cans Hot Seat.

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

Posted 2 days Ago

Recommended

by B&T Magazine

They're the ones with the best hair and the whitest teeth! Yes, it's adland's top 10 directors of first impressions.

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Posted 2 days Ago

Opinion

by B&T Magazine

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Seven's Luke Smith quits for PubMatic. However, he's still in line for one of James Warburton's annual Christmas hams.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Think AM radio has a bit of an angry boys' club feel? It's not improving things with this news.

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Hopefully this news will get you in the Christmas spirit. Either that or go and stand in Westfields for nine hours.

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

B&T's vote for Australia's greatest-ever ad is much like the recent referendum sans the mudslinging and Kamahl.

Posted 2 days Ago

Recommended

by B&T Magazine

If there's one sport in the world that's thumbing its nose at global emissions, it's probably drag racing.

Print's not merely an excellent vehicle for brands, it's also perfect for getting the barbecue alight for the sausages.

Posted 2 days Ago

Recommended

by B&T Magazine

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]

Work in media? Want to cover next year's Cannes In Cairns? There'll be no free piña coladas without this form.

In-housing is definitely an industry hot button topic. Admittedly still a long way behind office affairs.

Who doesn't love the out of home medium? Apart from the very real chance of being shat on by a bird.