Credit Card Compare has appointed strategic communications agency, Illuminate as its partner of choice following a competitive pitch process.
Credit Card Compare is a specialised online comparison site focused on helping Australians find the best credit cards for their needs while empowering them with knowledge to help make their finances work for them.
Illuminate will be responsible for providing consumer public relations, content creation and strategic communications guidance to support Credit Card Compare as it continues its mission to connect people with credit cards that will improve their lives.
Credit Card Compare head of marketing, Caroline Raffan said: “Off the back of launching our free credit score service, we are elevating our brand in a complex and competitive market.
“Illuminate’s strong consumer PR pedigree combined with a deep understanding of the financial services space really appealed to us.
“We’re looking forward to working closely with Illuminate to create distinctive and engaging communications which will connect Australians with the importance of informed and empowered financial decision-making.”
Illuminate general manager, Brannon Valmadre said: “We relish the chance to support growing and evolving consumer brands to build audience engagement while navigating an increasingly complex corporate and regulatory environment.
“We know the pivotal role that PR and strategic comms can play in driving awareness and understanding of Credit Card Compare’s services at a time when financial wellbeing has never been more relevant for many Australians.
“The opportunity to support a truly utilitarian platform like Credit Card Compare as they ramp up their brand-building efforts is something we jumped at.”
Illuminate is part of The Haus, a collective of five independent marketing and communications agencies including Hausmann, Health Haus, Banter and GROUND.
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