Following a highly contested competitive pitch, Ikon has been appointed media agency of record in Australia by Lindt & Sprungli.
The account win will see Ikon assume responsibility for all aspects of media planning across the Lindt chocolate brand portfolio.
Ikon Sydney managing partner James Sawyer (feature image) said his team is excited to be working with such an iconic international brand and looks forward to helping Lindt transform its presence within Australia in increasingly challenging times.
Sawyer said: “Ikon’s credentials and unique offering in media and strategic thinking played a big role in Lindt’s decision to appoint us, this is a super win for Ikon and the team are excited to get started already.”
Lindt & Sprungli Australia MD Nick Brock added: “We were looking for an agency to partner with us as we move through our next phase of growth. Ikon’s unique skill set and uninhibited approach to creating innovative business solutions for its clients will be put to very good use as we work together.”
Work with Lindt commences immediately, and Ikon takes responsibility for all new campaign work from July 1.
Streaming giant Netflix has questioned the feasibility of local content requirements in its submission to the government’s ‘Supporting Australian Stories on Our Screens’ options paper review. The review follows the ACCC’s Digital Platforms Inquiry, from which the government identified existing Australian content obligations as a topic of interest in the development of a platform-neutral regulatory […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.