Following a highly contested competitive pitch, Ikon has been appointed media agency of record in Australia by Lindt & Sprungli.
The account win will see Ikon assume responsibility for all aspects of media planning across the Lindt chocolate brand portfolio.
Ikon Sydney managing partner James Sawyer (feature image) said his team is excited to be working with such an iconic international brand and looks forward to helping Lindt transform its presence within Australia in increasingly challenging times.
Sawyer said: “Ikon’s credentials and unique offering in media and strategic thinking played a big role in Lindt’s decision to appoint us, this is a super win for Ikon and the team are excited to get started already.”
Lindt & Sprungli Australia MD Nick Brock added: “We were looking for an agency to partner with us as we move through our next phase of growth. Ikon’s unique skill set and uninhibited approach to creating innovative business solutions for its clients will be put to very good use as we work together.”
Work with Lindt commences immediately, and Ikon takes responsibility for all new campaign work from July 1.
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