Ikon Sydney has announced it has created a new advertising campaign for premium Casella Family Brands label Peter Lehmann Wines.

As the first brand work for at least five years, the objective was to re-introduce Peter Lehmann Wines to consumers by celebrating the many hands of the Barossa community that are involved in making every bottle.

The campaign, ‘It takes a village to raise a vintage’, was brought to life by using the actual fingerprints of people who are part of the winemaking process.

Ikon Sydney’s full-service team delivered the end-to-end content campaign, including strategy, media, creative, production, social and digital.

Accompanying the campaign is a behind the scenes video (see below) which acknowledges the work of all involved, from the growers, to the pickers, cellar hands, viticulturists and wine makers.

Michael Sergeant, marketing manager at Casella Family Brands, said: “We wanted to connect our consumers with the people behind the brand.

“This campaign helps tell the story of our deep history in the Barossa, and our special winemaking community who all share a passion for making great wine.”

CREDITS 

Agency: Ikon Sydney

Chief of integrated services – Natalie Musico

Executive creative director – Rob Martin Murphy

Creative team – Simon Collins, Andrew Jones, Zac Goldberg

Account directors – Shalane Jones, Olga Raigada

Media client services director – Ally Kerrigan

Head of strategy – John Halpin

Strategy manager – Abbie Love

Trading and amplification executive – Simone Crawford

Producer – Lisa Ristuccia

Client: Casella Family Brands

Brand manager – Caroline Wood

Assistant brand manager – Katie McManus

Marketing manager – Michael Sergeant

Production company: Toby Heslop

Animation production company: Electric Art