After a closed competitive pitch, leading pharmaceutical company, Pfizer Australia has appointed Ikon Group Sydney as agency of choice for its strategy, planning and digital work, in addition to media buying.
For the past four years Ikon has held Pfizers’s offline media buying account, while Match has handled strategic and digital services.
Pat Crowley, managing partner, Ikon Sydney (pictured above), said it was a great win for the team and he was delighted Pfizer had extended its relationship with the agency to include strategy, planning and digital work.
“This is great result for Ikon Sydney,” said Crowley. “We have always enjoyed an incredibly strong relationship with Pfizer built on solid buying skills and a willingness to get the job done. We appreciate Pfizer recognizing our strong strategic and digital capabilities and the team are excited about where we can take the Pfizer brands going forward.”
Chevaun Fenton, marketing director, Pfizer Consumer Healthcare said the two companies cultures are closely aligned and Pfizer was delighted to strengthen its relationship with Ikon.
“It was a close review process but we were very impressed with Ikon’s strategic and digital capabilities. There is a great chemistry between the teams and Ikon has an innate ability to get to the solution quickly and efficiently. I look forward to seeing the relationship develop further.
“We thank the entire team at Match media for their efforts over the last four years and wish them continued success.”
Ikon commences its extended brief to include strategy, planning and digital on May 1, 2016.
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]