Ikon Wins Pfizer Strategy, Planning And Digital Off Match media

Ikon Wins Pfizer Strategy, Planning And Digital Off Match media
SHARE
THIS



After a closed competitive pitch, leading pharmaceutical company, Pfizer Australia has appointed Ikon Group Sydney as agency of choice for its strategy, planning and digital work, in addition to media buying.

For the past four years Ikon has held Pfizers’s offline media buying account, while Match has handled strategic and digital services.

Pat Crowley, managing partner, Ikon Sydney (pictured above), said it was a great win for the team and he was delighted Pfizer had extended its relationship with the agency to include strategy, planning and digital work.

“This is great result for Ikon Sydney,” said Crowley. “We have always enjoyed an incredibly strong relationship with Pfizer built on solid buying skills and a willingness to get the job done. We appreciate Pfizer recognizing our strong strategic and digital capabilities and the team are excited about where we can take the Pfizer brands going forward.”

Chevaun Fenton, marketing director, Pfizer Consumer Healthcare said the two companies cultures are closely aligned and  Pfizer was delighted to strengthen its relationship with Ikon.

“It was a close review process but we were very impressed with Ikon’s strategic and digital capabilities. There is a great chemistry between the teams and Ikon has an innate ability to get to the solution quickly and efficiently. I look forward to seeing the relationship develop further.

“We thank the entire team at Match media for their efforts over the last four years and wish them continued success.”

Ikon commences its extended brief to include strategy, planning and digital on May 1, 2016.

Please login with linkedin to comment

influential Mitch Fifield Old El Paso Two Good Co

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo