Full service agency, Ikon Communications, has announced the appointment of Chris Ernst as national head of performance, based in Brisbane.
Leading a team of more than 20 performance specialists, Ernst is charged with growing the agency’s performance product and ensuring every aspect of the digital strategy is fully integrated into clients marketing strategies.
Ikon’s chief operating officer, David Gerrie, said in the past 12 months Ikon had successfully expanded its unique decentralised performance team model and was delivering the best outcomes for its clients, especially in the sophisticated categories of retail, travel and wagering.
“The agency is driven by performance and focuses on creating campaigns that integrate into the overall marketing mix to work on many levels – engaging, informing, converting and ultimately performing,” said Gerrie.
“Chris’ skillset is vital to where we are going as an agency and as an industry, and we are delighted to have him on-board.”
Ernst joins Ikon from Reprise where he spent six years in both Sydney and London offices most recently as general manager, client advisory, Australia, overseeing both client relationships and delivery of performance solutions.
Prior to his time at Reprise AU, Ernst was with Reprise UK leading key accounts Coca-Cola and AB InBev (Budweiser, Stella Artois, Becks), devising strategies across Paid Search, SEO and Social Media and driving new business opportunities for the agency.
Commenting on the move to Ikon, Ernst said, “I’m excited to lead a talented and passionate team of performance specialists and look forward to working with the team and wider business to deliver innovative and creative performance campaigns for an exciting roster of clients.
“Ikon offers a nimble and agile culture which complements how I work. The agency is fully prepared to grasp developments in this fast changing industry and run with them. That’s exciting and I’m looking forward to being part of the agency’s future.”
His appointment is effective from July. Ernst will also join the national executive team.
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]
Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]
Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]