Ikon Announces New National Structure

Ikon Announces New National Structure
SHARE
THIS



WPP AUNZ’s Ikon has announced a new national structure supported by changes to its senior teams in Sydney and Brisbane, as the agency moves to take a broader, cross-city focus.

In Sydney, managing partner Pat Crowley (pictured above, left) has stepped aside from his management position to undertake a role focused solely on the CBA account. As a result, James Sawyer (pictured above, middle), a 10-year Ikon veteran, has been promoted to managing partner for Sydney.

“It has been an absolute pleasure to lead this office for the last five years, but it is now time for me to plan my next move and allow me to continue to focus on our foundation client, the Commonwealth Bank,” Crowley said.

“I’m excited about the change and the chance for our fantastic young talent to lead what is a successful team here in Sydney.

Ikon’s national chief operating officer, David Gerrie (pictured above, right), said Crowley’s move was a result of his longstanding and highly-regarded relationship with the bank, a foundation client of the agency.

Gerrie said Crowley was committed to work part-time on the account to ensure a smooth transition and continuity for the client he has spent the past 11 years working with.

“Pat is looking forward to continuing to be at the coal-face of the bank’s business,” he said.

“The CBA is one of our most valued clients, and Pat has spent considerable time and effort on the account during the past 11 years.

“Ikon Group Sydney is in great shape and continues to provide best-in-class work for clients across its full-service offering, and we can thank Pat for successfully developing and managing the business to the point it is today. We appreciate his ongoing commitment to work with the CBA in this new capacity.”

As part of the changes, Ikon Brisbane managing partner Lesley Edwards will take up the newly-created position of chairperson for Ikon nationally, working closely with Gerrie to focus on the long-term position of the business.

WPP AUNZ chief executive Mike Connaghan said: “From Ikon’s inception, it has been a great success in the marketplace. Its innovative thinking, first-to-market approaches have been driven by constant evolution to ensure it keeps ahead of the curve.

“With this in mind, Lesley, David and the national leadership team will be charged to evolve Ikon so that its offering can continue to be ground-breaking.”

While Edwards will be based in Brisbane, the office has been restructured following the change to her role. National head of performance Chris Ernst has been promoted into the role of managing partner at Ikon Brisbane, charged with overall commercial responsibilities.

A search is now underway for a new national head of performance.

Other changes in the Brisbane office include agency directors Shelley Cook and Adam Hickey both taking on broader responsibilities, with Cook to lead partnerships and strategy, and Hickey now responsible for client leadership, people, culture and processes.

Edwards said of the changes: “We have nurtured a strong leadership team in Brisbane and I am very confident they will continue to build upon the brand’s growth in this market.

“I am also really looking forward to working with the national management team in taking Ikon to its next phase of growth and the ongoing evolution of its market offering.”

Connaghan continued: “It’s a great testament to Ikon that we have people across the business who can step up to new positions and are excited to take Ikon to the next stage of its evolution. It’s a bold move that reflects the Ikon approach to building its market offering while developing staff and growth opportunities.”

Sharon Cookson remains managing partner of Melbourne and part of the leadership team.

Please login with linkedin to comment

influential James Sawyer Mitch Fifield WPP AUNZ

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]