IKEA Australia has released its new winter campaign under the brand platform ‘The Best Day is the Everyday’ to encourage customers into stores this chilly season.
Created by The Monkeys and directed by Jonny & Will at Blinkink, the lively campaign introduces audiences to some colourful new characters.
Check out the 45-second and 15-second spots below:
https://www.youtube.com/watch?v=Qzempl7rR5Y
It will broadcast across TV and online, and will be supported by IKEA-owned channels.
The Monkeys co-founder and chief creative officer Scott Nowell said: “Telling a charming story around IKEA’s unique range of products in a fun and engaging way, this latest campaign helps Australians to rediscover the simple joy to be found in everyday life at home.”
IKEA Australia country marketing manager Kristin Bengtsson said: “For time-poor parents, weekday dinners can be a bit stressful if you’re not organised. This charming film shows how, with a well-organised kitchen, we can turn this everyday task into a happy moment together with our kids.”
CREDITS
Client: IKEA Australia
Country marketing manager – Kristin Bengtsson
Country external communications and media manager – Peter Moore
Marketing communications specialist – Joanna Roberts
Interior design leader – Christine Gough
Interior design leader – Melissa McInnes
Agency: The Monkeys
Chief creative officer – Scott Nowell
Creative director – Barb Humphries
Senior copywriters – Tim Pashen and James Harvey
Group content director – Humphrey Taylor
Senior content director – Kelly Howard
Senior content manager – Lauren Shelley
Head of planning – Michael Hogg
Planner – Charlotte Marshall
Head of TV – Thea Carone
Senior producer – Penny Brown
Media agency: Mindshare
Production house: Blinkink & FINCH
Director – Jonny & Will
Executive producer – Bart Yates and Corey Esse
Producer – Kev Harwood
Line producer – Marge McInnes
Production manager – Daisy Bray
Storyboard artist – Jamie Coe
Model maker/puppeteer – Alexander Berchert
Set/layout design – Arthur de Borman
DOP – Lachlan Milne
Puppeteers – Jonny & Will and Alexander Berchert
Edit house: The Editors
Senior producer – Daniel Fry
Editor – Ryan Boucher
VFX: Finch Post
VFX producer – Hazel Gibson
Head of VFX – Andy Timms
On-set VFX supervisor – Quade Biddle
VFX artist – Jonte Wendt
Grade – Tristan La Fontaine
Sound house: Song Zu
Sound designer – Abby Sie
Music composition – Ramesh Sathiah
Executive producer – Katrina Aquilia
Music licensing – Level Two
Track – Boyfriend, Confidence Man
