IKEA Warms Up Winter Celebrating ‘The Everyday’ In New Campaign Via The Monkeys

IKEA Warms Up Winter Celebrating ‘The Everyday’ In New Campaign Via The Monkeys

IKEA Australia has released its new winter campaign under the brand platform ‘The Best Day is the Everyday’ to encourage customers into stores this chilly season.

Created by The Monkeys and directed by Jonny & Will at Blinkink, the lively campaign introduces audiences to some colourful new characters.

Check out the 45-second and 15-second spots below:

It will broadcast across TV and online, and will be supported by IKEA-owned channels.

The Monkeys co-founder and chief creative officer Scott Nowell said: “Telling a charming story around IKEA’s unique range of products in a fun and engaging way, this latest campaign helps Australians to rediscover the simple joy to be found in everyday life at home.”

IKEA Australia country marketing manager Kristin Bengtsson said: “For time-poor parents, weekday dinners can be a bit stressful if you’re not organised. This charming film shows how, with a well-organised kitchen, we can turn this everyday task into a happy moment together with our kids.”

 

CREDITS

Client: IKEA Australia

Country marketing manager – Kristin Bengtsson

Country external communications and media manager – Peter Moore

Marketing communications specialist – Joanna Roberts

Interior design leader – Christine Gough

Interior design leader – Melissa McInnes

 

Agency: The Monkeys

Chief creative officer – Scott Nowell

Creative director – Barb Humphries

Senior copywriters – Tim Pashen and James Harvey

Group content director – Humphrey Taylor

Senior content director – Kelly Howard

Senior content manager – Lauren Shelley

Head of planning – Michael Hogg

Planner – Charlotte Marshall

Head of TV – Thea Carone

Senior producer – Penny Brown

 

Media agency: Mindshare

 

Production house: Blinkink & FINCH

Director – Jonny & Will

Executive producer – Bart Yates and Corey Esse

Producer – Kev Harwood

Line producer – Marge McInnes

Production manager – Daisy Bray

Storyboard artist – Jamie Coe

Model maker/puppeteer – Alexander Berchert

Set/layout design – Arthur de Borman

DOP – Lachlan Milne

Puppeteers – Jonny & Will and Alexander Berchert

 

Edit house: The Editors

Senior producer – Daniel Fry

Editor – Ryan Boucher

 

VFX: Finch Post

VFX producer – Hazel Gibson

Head of VFX – Andy Timms

On-set VFX supervisor – Quade Biddle

VFX artist – Jonte Wendt

Grade – Tristan La Fontaine

 

Sound house: Song Zu

Sound designer – Abby Sie

Music composition – Ramesh Sathiah

Executive producer – Katrina Aquilia

Music licensing – Level Two

Track – Boyfriend, Confidence Man

 




Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]