IKEA Australia has released its new winter campaign under the brand platform ‘The Best Day is the Everyday’ to encourage customers into stores this chilly season.

Created by The Monkeys and directed by Jonny & Will at Blinkink, the lively campaign introduces audiences to some colourful new characters.

Check out the 45-second and 15-second spots below:

It will broadcast across TV and online, and will be supported by IKEA-owned channels.

The Monkeys co-founder and chief creative officer Scott Nowell said: “Telling a charming story around IKEA’s unique range of products in a fun and engaging way, this latest campaign helps Australians to rediscover the simple joy to be found in everyday life at home.”

IKEA Australia country marketing manager Kristin Bengtsson said: “For time-poor parents, weekday dinners can be a bit stressful if you’re not organised. This charming film shows how, with a well-organised kitchen, we can turn this everyday task into a happy moment together with our kids.”

 

CREDITS

Client: IKEA Australia

Country marketing manager – Kristin Bengtsson

Country external communications and media manager – Peter Moore

Marketing communications specialist – Joanna Roberts

Interior design leader – Christine Gough

Interior design leader – Melissa McInnes

 

Agency: The Monkeys

Chief creative officer – Scott Nowell

Creative director – Barb Humphries

Senior copywriters – Tim Pashen and James Harvey

Group content director – Humphrey Taylor

Senior content director – Kelly Howard

Senior content manager – Lauren Shelley

Head of planning – Michael Hogg

Planner – Charlotte Marshall

Head of TV – Thea Carone

Senior producer – Penny Brown

 

Media agency: Mindshare

 

Production house: Blinkink & FINCH

Director – Jonny & Will

Executive producer – Bart Yates and Corey Esse

Producer – Kev Harwood

Line producer – Marge McInnes

Production manager – Daisy Bray

Storyboard artist – Jamie Coe

Model maker/puppeteer – Alexander Berchert

Set/layout design – Arthur de Borman

DOP – Lachlan Milne

Puppeteers – Jonny & Will and Alexander Berchert

 

Edit house: The Editors

Senior producer – Daniel Fry

Editor – Ryan Boucher

 

VFX: Finch Post

VFX producer – Hazel Gibson

Head of VFX – Andy Timms

On-set VFX supervisor – Quade Biddle

VFX artist – Jonte Wendt

Grade – Tristan La Fontaine

 

Sound house: Song Zu

Sound designer – Abby Sie

Music composition – Ramesh Sathiah

Executive producer – Katrina Aquilia

Music licensing – Level Two

Track – Boyfriend, Confidence Man