IKEA Unveils Its Craziest Ad Ever Starring Lady Gaga’s & Madonna’s Stylist

IKEA Unveils Its Craziest Ad Ever Starring Lady Gaga’s & Madonna’s Stylist
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When IKEA announced global fashion “activist” Bea Åkerlund as a contributor back in May it caused as much excitement as it did confusion.

The eccentric, Swedish-born/US raised fashionista was better known for her crazy stage costumes for the likes of music superstars Lady Gaga, Madonna, Rhianna and Beyoncé to name just a few.

Åkerlund unveiled a range of her own designed homewares for the global chain (that were apparently available in Australia) called the OMEDELBAR Collection and included such things as large glass hats, lip-shaped pillows and 3D-printed hands.

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However, the relationship appears to be ongoing judging by a new campaign emanating out of IKEA’s Swedish HQ. The new ad stars the 42-year-old Åkerlund promoting her eponymous range that’s part film clip, part gothic stage show. Check it out all the oddity below:

On her relationship with the brand, Åkerlund said: “It started when Karin Gustavsson – the creative leader for OMEDELBAR – had heard me speak on Swedish radio and apparently this inspired her to reach out. I was really excited, as I’m a huge fan of the IKEA brand.

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