IKEA & The Monkeys Launch ‘Get Used To A Better Living Room’ Spot

IKEA & The Monkeys Launch ‘Get Used To A Better Living Room’ Spot
B&T Magazine
By B&T Magazine
SHARE
THIS



Inspiring Australians to experience the joy to be had in everyday life at home, IKEA Australia has released its new retail campaign, ‘Get Used To A Better Living Room’.

Created by The Monkeys, part of Accenture Interactive, the campaign aims to drive IKEA’s unique point of difference by showcasing its affordable range of clever solutions for the home.

Directed by Damien Shatford from The Sweetshop, the campaign focuses on the frustrating habits we accept when surrounded by household products that don’t actually work.

The Monkeys executive creative director Vince Lagana, says: “It is human nature to adapt to the space around you, even when those spaces are full of clutter and are badly laid out.

“In this fun retail campaign, we wanted to demonstrate how IKEA offers a simple solution resulting in a better life at home.”

IKEA Australia national marketing manager, Kristin Bengtsson, adds: “We love how our new creative platform shows how IKEA can solve everyday frustrations in people’s homes.

“We want to show how easy and affordable it is to improve your life through clever home furnishings and encourage people to get used to a better living room.”

The campaign runs across TV, digital, social and on out of home advertising.

To view the IKEA ‘Get Used To A Better Living Room’ campaign

Please login with linkedin to comment

Accenture Ikea monkeys sweetshop

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]