B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Cannes Lions
  • Anthony Albanese
  • Federal Election
  • Thinkerbell
  • NRL
  • State of Origin
  • B&T Women in Media
  • AI
  • Spotlight on Sponsors
  • ARN
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: IKEA & The Monkeys Launch ‘Get Used To A Better Living Room’ Spot
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > IKEA & The Monkeys Launch ‘Get Used To A Better Living Room’ Spot
AdvertisingCampaigns

IKEA & The Monkeys Launch ‘Get Used To A Better Living Room’ Spot

Staff Writers
Published on: 7th September 2018 at 11:13 AM
Staff Writers
Share
2 Min Read
SHARE

Inspiring Australians to experience the joy to be had in everyday life at home, IKEA Australia has released its new retail campaign, ‘Get Used To A Better Living Room’.

Created by The Monkeys, part of Accenture Interactive, the campaign aims to drive IKEA’s unique point of difference by showcasing its affordable range of clever solutions for the home.

https://youtu.be/Ukm_QOM269Y

Directed by Damien Shatford from The Sweetshop, the campaign focuses on the frustrating habits we accept when surrounded by household products that don’t actually work.

The Monkeys executive creative director Vince Lagana, says: “It is human nature to adapt to the space around you, even when those spaces are full of clutter and are badly laid out.

“In this fun retail campaign, we wanted to demonstrate how IKEA offers a simple solution resulting in a better life at home.”

IKEA Australia national marketing manager, Kristin Bengtsson, adds: “We love how our new creative platform shows how IKEA can solve everyday frustrations in people’s homes.

“We want to show how easy and affordable it is to improve your life through clever home furnishings and encourage people to get used to a better living room.”

The campaign runs across TV, digital, social and on out of home advertising.

To view the IKEA ‘Get Used To A Better Living Room’ campaign

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Accenture, Ikea, monkeys, sweetshop
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

ActewAGL Appoints AFFINITY As Its Full-Service Agency
24/06/2025
David Hovenden On B&T’s Women In Media In The Australian
24/06/2025
“That Night Nearly Destroyed Me, But It Also Lit A Fire Inside”: What UnLTD’s Adland Bail Out Taught Me About Justice, Hope & Shame
24/06/2025
Vale Dominic Proctor, A Giant Of Adland Who Set Up Mindshare & Transformed The Industry 
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?