ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia.
The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, for the first time.
The New York Times podcast portfolio is recognised for its industry-leading quality and best-in-class audio storytelling, attracting a huge global audience.
Leading the slate is The Daily, a podcast that has redefined what the news sounds like. Hosted by Michael Barbaro and powered by The New York Times’s newsroom, The Daily brings listeners the biggest stories of our time, told by the best journalists in the world.
The addition of The New York Times’s podcasts to the iHeartPodcast Network Australia further strengthens its place as the number one podcast publisher in the country and a trusted platform for local brands to be part of the best local and global podcasts.
This deal reinforces ARN’s commitment to the expansion of its slate of podcast content and evolution of digital audio assets to deliver the most complete audio offering for Australian audiences and commercial clients.
ARN’s head of digital audio Corey Layton said, “The New York Times is at the pinnacle of podcasts enjoyed world over and particularly here in Australia. From The Daily to Serial, This American Life and more, for the first time, Australian brands can now be part of these global sensations.”
“We’re proud that The New York Times have entrusted us with representing their brand and look forward to pairing their podcasts with both Australian audiences and brands.”
We Think Media will continue to represent The New York Times digital and print advertising business for the Australian market.