Digital agency Igloo fought of up to four other agencies to bring home the digital duties for the Victorian Managed Insurance Authority (VMIA).
Igloo won the account through a competitive pitch process. The digital shop’s first task is to rebuild the VMIA website.
Tony Prysten, creative director and founder of Igloo, said: “This is a great opportunity to take advantage of Sitecore's Digital Marketing System and develop an intuitive solution for VMIA’s customers and partners focussed on personalisation.”
The VMIA works with the Victorian state government on risk management and acts as an insurer for state departments. It has a portfolio representing approximately $144bn in state insured assets.
