Following the successful ‘1400 stores, 1400 stories’ series created by March One, IGA has re-engaged the storytelling specialists to deliver a Christmas campaign that focuses on the locals and our retailers powerful connection to community.
IGA’s new Christmas campaign is anchored around those at the heart of its brand – local communities, supplier, charities and independent retailers – and features real shoppers and their families cast from local IGA stores.
Metcash Food & Grocery general manager marketing Danielle Wilkes says the new campaign “Showcases all the occasions leading up to Christmas and the local spirit of our IGA store owners.
From their support of local producers to giving back to charities The IGA Christmas campaign captures the values that underpin the festive season – a time for family, friends, neighbours and communities to come together.
It’s a spirit that IGA champions every day of the year.
March One creative director and owner Ben Coverdale says, “After our recent work with IGA, we had a clear understanding that at the heart of IGA’s brand are locals: local storeowners, local suppliers, local communities and local shoppers.
“It was a natural fit to build the campaign around those locals, using shoppers cast from the Taren Point IGA store.
The campaign will come to life on Sunday 4 November across TV, OOH, digital, social and in-store, and features Australian actor and comedian Shane Jacobson.
Agency:
ECD Ben Coverdale
MD: Greg Bechly
Account Director: Mel Tozer
Design: Saxon Duke
Client:
GM Marketing: Danielle Wilkes
Senior Marketing Manager: Nada Steel
National Brand Manager: Hayley Lusk
Head of Brand: Helen Kealy
TVC
Director: Dean Friske
Producer: Tina Schiano
DP: Tony Luu
Grade: Scott Maclean
Visual Effects: Stage23
Sound: Ism Studios
Stills: Jason Doyle, Andrew Ratter, David Silva: Studio Commercial
Media: Starcom
