Following the successful ‘1400 stores, 1400 stories’ series created by March One, IGA has re-engaged the storytelling specialists to deliver a Christmas campaign that focuses on the locals and our retailers powerful connection to community.
IGA’s new Christmas campaign is anchored around those at the heart of its brand – local communities, supplier, charities and independent retailers – and features real shoppers and their families cast from local IGA stores.
Metcash Food & Grocery general manager marketing Danielle Wilkes says the new campaign “Showcases all the occasions leading up to Christmas and the local spirit of our IGA store owners.
From their support of local producers to giving back to charities The IGA Christmas campaign captures the values that underpin the festive season – a time for family, friends, neighbours and communities to come together.
It’s a spirit that IGA champions every day of the year.
March One creative director and owner Ben Coverdale says, “After our recent work with IGA, we had a clear understanding that at the heart of IGA’s brand are locals: local storeowners, local suppliers, local communities and local shoppers.
“It was a natural fit to build the campaign around those locals, using shoppers cast from the Taren Point IGA store.
The campaign will come to life on Sunday 4 November across TV, OOH, digital, social and in-store, and features Australian actor and comedian Shane Jacobson.
ECD Ben Coverdale
MD: Greg Bechly
Account Director: Mel Tozer
Design: Saxon Duke
GM Marketing: Danielle Wilkes
Senior Marketing Manager: Nada Steel
National Brand Manager: Hayley Lusk
Head of Brand: Helen Kealy
Director: Dean Friske
Producer: Tina Schiano
DP: Tony Luu
Grade: Scott Maclean
Visual Effects: Stage23
Sound: Ism Studios
Stills: Jason Doyle, Andrew Ratter, David Silva: Studio Commercial
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]
Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]
Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]
According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope. Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]
Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]